Bi-dimensional values and attitudes toward online fast food-buying intention during the COVID-19 pandemic: An application of VAB model

Bi-dimensional values and attitudes toward online fast food-buying intention during the COVID-19 pandemic: An application of VAB model

The purpose of the study is to determine the factors of online fast food-buying intention among Bangladeshi Millennials during the COVID-19 pandemic. The study adopted the Value-Attitude-Behavior (VAB) model and designed it as a higher-order constructs model to predict buying intention. Using a quan...

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Bibliographic Details
Main Authors: Chen Yan, Abu Bakkar Siddik, Mohammad Masukujjaman, Qianli Dong, Muhammad Hamayun, Zheng Guang-Wen, Abdullah Mohammed Ibrahim
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-11-01
Series:Frontiers in Nutrition
Subjects:
fast food
millennial
value-attitude-behavior model
online buying intention
COVID-19
Online Access:https://www.frontiersin.org/articles/10.3389/fnut.2022.894765/full

Internet

https://www.frontiersin.org/articles/10.3389/fnut.2022.894765/full

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