The Impact of COVID-19 on Motivation, Involvement, and Behavior of Cyclists in Taiwan

Coronavirus disease (COVID-19) has spread all over the world and has impacted tourism globally, with countries taking various measures such as travel restrictions, border closures, lockdowns, or quarantines to contain the virus. Tourists’ motivation has also been affected by COVID-19, but so far, th...

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Main Authors: Ya-Ling Yu, Jia-Yi Lin, Chiung-Hsia Wang, Chin-Huang Huang
Format: Article
Language:English
Published: MDPI AG 2022-11-01
Series:Behavioral Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-328X/12/12/479
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author Ya-Ling Yu
Jia-Yi Lin
Chiung-Hsia Wang
Chin-Huang Huang
author_facet Ya-Ling Yu
Jia-Yi Lin
Chiung-Hsia Wang
Chin-Huang Huang
author_sort Ya-Ling Yu
collection DOAJ
description Coronavirus disease (COVID-19) has spread all over the world and has impacted tourism globally, with countries taking various measures such as travel restrictions, border closures, lockdowns, or quarantines to contain the virus. Tourists’ motivation has also been affected by COVID-19, but so far, the literature has not yet discussed their concern over COVID-19 as well as the relationships among their motivation, involvement, and behavior intention. Therefore, this study fills the gap in the literature by taking cycling tourism as an example to understand the involvement of tourists concerning COVID-19 and presents the depth and breadth of its effects upon tourism. Due to the challenge of face-to-face, on-site investigation, we employ an online survey for data collection, use exploratory factor analysis to extract the main factors of motivation, involvement, and behavior intention, and set up a structural equation model to examine the relationships among the three factors. The results show that COVID-19 has positively and significantly affected motivation and involvement. Motivation positively and significantly affects involvement, and involvement affects motivation and behavior intention. The main finding herein is that motivation does not affect behavior, but involvement does mediate between the motivation and behavior of cyclists during COVID-19. Therefore, people may perceive the risk of health and wellbeing through such involvement.
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spelling doaj.art-e69391374749464da35cee15acb6359a2023-11-24T13:18:34ZengMDPI AGBehavioral Sciences2076-328X2022-11-01121247910.3390/bs12120479The Impact of COVID-19 on Motivation, Involvement, and Behavior of Cyclists in TaiwanYa-Ling Yu0Jia-Yi Lin1Chiung-Hsia Wang2Chin-Huang Huang3Department of Sport Management, National Taiwan University of Sport, Taichung 404, TaiwanDepartment of Physical Education, National Taiwan University of Sport, Taichung 404, TaiwanDepartment of Sport Management, National Taiwan University of Sport, Taichung 404, TaiwanDepartment of Sport Management, National Taiwan University of Sport, Taichung 404, TaiwanCoronavirus disease (COVID-19) has spread all over the world and has impacted tourism globally, with countries taking various measures such as travel restrictions, border closures, lockdowns, or quarantines to contain the virus. Tourists’ motivation has also been affected by COVID-19, but so far, the literature has not yet discussed their concern over COVID-19 as well as the relationships among their motivation, involvement, and behavior intention. Therefore, this study fills the gap in the literature by taking cycling tourism as an example to understand the involvement of tourists concerning COVID-19 and presents the depth and breadth of its effects upon tourism. Due to the challenge of face-to-face, on-site investigation, we employ an online survey for data collection, use exploratory factor analysis to extract the main factors of motivation, involvement, and behavior intention, and set up a structural equation model to examine the relationships among the three factors. The results show that COVID-19 has positively and significantly affected motivation and involvement. Motivation positively and significantly affects involvement, and involvement affects motivation and behavior intention. The main finding herein is that motivation does not affect behavior, but involvement does mediate between the motivation and behavior of cyclists during COVID-19. Therefore, people may perceive the risk of health and wellbeing through such involvement.https://www.mdpi.com/2076-328X/12/12/479COVID-19motivationinvolvementcycling tourismbehavior intentionwellbeing
spellingShingle Ya-Ling Yu
Jia-Yi Lin
Chiung-Hsia Wang
Chin-Huang Huang
The Impact of COVID-19 on Motivation, Involvement, and Behavior of Cyclists in Taiwan
Behavioral Sciences
COVID-19
motivation
involvement
cycling tourism
behavior intention
wellbeing
title The Impact of COVID-19 on Motivation, Involvement, and Behavior of Cyclists in Taiwan
title_full The Impact of COVID-19 on Motivation, Involvement, and Behavior of Cyclists in Taiwan
title_fullStr The Impact of COVID-19 on Motivation, Involvement, and Behavior of Cyclists in Taiwan
title_full_unstemmed The Impact of COVID-19 on Motivation, Involvement, and Behavior of Cyclists in Taiwan
title_short The Impact of COVID-19 on Motivation, Involvement, and Behavior of Cyclists in Taiwan
title_sort impact of covid 19 on motivation involvement and behavior of cyclists in taiwan
topic COVID-19
motivation
involvement
cycling tourism
behavior intention
wellbeing
url https://www.mdpi.com/2076-328X/12/12/479
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