Facilitating Positive Spillover Effects: New Insights From a Mixed-Methods Approach Exploring Factors Enabling People to Live More Sustainable Lifestyles

Positive spillover occurs when changes in one behavior influence changes in subsequent behaviors. Evidence for such spillover and an understanding of when and how it may occur are still limited. This paper presents findings of a 1-year longitudinal behavior change project led by a commercial retaile...

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Main Authors: Patrick Elf, Birgitta Gatersleben, Ian Christie
Format: Article
Language:English
Published: Frontiers Media S.A. 2019-01-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2018.02699/full
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author Patrick Elf
Birgitta Gatersleben
Ian Christie
author_facet Patrick Elf
Birgitta Gatersleben
Ian Christie
author_sort Patrick Elf
collection DOAJ
description Positive spillover occurs when changes in one behavior influence changes in subsequent behaviors. Evidence for such spillover and an understanding of when and how it may occur are still limited. This paper presents findings of a 1-year longitudinal behavior change project led by a commercial retailer in the United Kingdom and Ireland to examine behavior change and potential spillover of pro-environmental behavior, and how this may be associated with changes in environmental identity and perceptions of ease and affordability as well as perceptions of how participation in the project has helped support behavior change. We draw on both quantitative and qualitative data. Study 1 examines quantitative data from the experimental and a matched control group. Study 2 reports qualitative findings from a follow up interview study with participants of the experimental group. As expected, we found significant changes in reported pro-environmental behavior and identity in the experimental group as well as some indications of behavioral spillover. These changes were not significantly associated with changes in environmental identity. The interviews suggested that group dynamics played an important role in facilitating a sense of efficacy and promoting sustained behavior change and spillover. Moreover, the support by a trusted entity was deemed to be of crucial importance.
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spelling doaj.art-e698103e2e68490484bfffe7c9303bb72022-12-21T19:07:26ZengFrontiers Media S.A.Frontiers in Psychology1664-10782019-01-01910.3389/fpsyg.2018.02699417488Facilitating Positive Spillover Effects: New Insights From a Mixed-Methods Approach Exploring Factors Enabling People to Live More Sustainable LifestylesPatrick Elf0Birgitta Gatersleben1Ian Christie2Centre for Environment and Sustainability, University of Surrey, Guildford, United KingdomSchool of Psychology, University of Surrey, Guildford, United KingdomCentre for Environment and Sustainability, University of Surrey, Guildford, United KingdomPositive spillover occurs when changes in one behavior influence changes in subsequent behaviors. Evidence for such spillover and an understanding of when and how it may occur are still limited. This paper presents findings of a 1-year longitudinal behavior change project led by a commercial retailer in the United Kingdom and Ireland to examine behavior change and potential spillover of pro-environmental behavior, and how this may be associated with changes in environmental identity and perceptions of ease and affordability as well as perceptions of how participation in the project has helped support behavior change. We draw on both quantitative and qualitative data. Study 1 examines quantitative data from the experimental and a matched control group. Study 2 reports qualitative findings from a follow up interview study with participants of the experimental group. As expected, we found significant changes in reported pro-environmental behavior and identity in the experimental group as well as some indications of behavioral spillover. These changes were not significantly associated with changes in environmental identity. The interviews suggested that group dynamics played an important role in facilitating a sense of efficacy and promoting sustained behavior change and spillover. Moreover, the support by a trusted entity was deemed to be of crucial importance.https://www.frontiersin.org/article/10.3389/fpsyg.2018.02699/fullspilloversustainable lifestylesidentitylongitudinalpro-environmental behavior
spellingShingle Patrick Elf
Birgitta Gatersleben
Ian Christie
Facilitating Positive Spillover Effects: New Insights From a Mixed-Methods Approach Exploring Factors Enabling People to Live More Sustainable Lifestyles
Frontiers in Psychology
spillover
sustainable lifestyles
identity
longitudinal
pro-environmental behavior
title Facilitating Positive Spillover Effects: New Insights From a Mixed-Methods Approach Exploring Factors Enabling People to Live More Sustainable Lifestyles
title_full Facilitating Positive Spillover Effects: New Insights From a Mixed-Methods Approach Exploring Factors Enabling People to Live More Sustainable Lifestyles
title_fullStr Facilitating Positive Spillover Effects: New Insights From a Mixed-Methods Approach Exploring Factors Enabling People to Live More Sustainable Lifestyles
title_full_unstemmed Facilitating Positive Spillover Effects: New Insights From a Mixed-Methods Approach Exploring Factors Enabling People to Live More Sustainable Lifestyles
title_short Facilitating Positive Spillover Effects: New Insights From a Mixed-Methods Approach Exploring Factors Enabling People to Live More Sustainable Lifestyles
title_sort facilitating positive spillover effects new insights from a mixed methods approach exploring factors enabling people to live more sustainable lifestyles
topic spillover
sustainable lifestyles
identity
longitudinal
pro-environmental behavior
url https://www.frontiersin.org/article/10.3389/fpsyg.2018.02699/full
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AT ianchristie facilitatingpositivespillovereffectsnewinsightsfromamixedmethodsapproachexploringfactorsenablingpeopletolivemoresustainablelifestyles