PENGARUH BRAND AWARENESS DAN BRAND LOYALTY TERHADAP KEPUTUSAN PENGUNJUNG KE MONKEY FOREST UBUD

One of the factors for someone to visit a tourist attraction is because of brand awareness and brand loyalty. Both of these can increase, reach and retain consumers or visitors in deciding to visit an attraction. One of the known attractions in Bali is the Monkey Forest. This research was conducted...

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Bibliographic Details
Main Authors:	Ni Luh Made Krisnayanti, I Made Kusuma Negara, NGAS. Dewi
Format:	Article
Language:	Indonesian
Published:	Universitas Udayana 2024-01-01
Series:	Jurnal IPTA
Online Access:	https://ojs.unud.ac.id/index.php/pariwisata/article/view/83249

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