The moderating role of trust in the Internet on online ad and brand attitude formations
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2012-07-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4620/im_en_2012_02_Hershberger.pdf |
| _version_ | 1819225911869833216 |
|---|---|
| author | Edmund K. Hershberger |
| author_facet | Edmund K. Hershberger |
| author_sort | Edmund K. Hershberger |
| collection | DOAJ |
| first_indexed | 2024-12-23T10:17:07Z |
| format | Article |
| id | doaj.art-e69eca5bf7764f6a831436f703a7faa6 |
| institution | Directory Open Access Journal |
| issn | 1814-2427 1816-6326 |
| language | English |
| last_indexed | 2024-12-23T10:17:07Z |
| publishDate | 2012-07-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj.art-e69eca5bf7764f6a831436f703a7faa62022-12-21T17:50:48ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262012-07-01824620The moderating role of trust in the Internet on online ad and brand attitude formationsEdmund K. Hershbergerhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4620/im_en_2012_02_Hershberger.pdf |
| spellingShingle | Edmund K. Hershberger The moderating role of trust in the Internet on online ad and brand attitude formations Innovative Marketing |
| title | The moderating role of trust in the Internet on online ad and brand attitude formations |
| title_full | The moderating role of trust in the Internet on online ad and brand attitude formations |
| title_fullStr | The moderating role of trust in the Internet on online ad and brand attitude formations |
| title_full_unstemmed | The moderating role of trust in the Internet on online ad and brand attitude formations |
| title_short | The moderating role of trust in the Internet on online ad and brand attitude formations |
| title_sort | moderating role of trust in the internet on online ad and brand attitude formations |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4620/im_en_2012_02_Hershberger.pdf |
| work_keys_str_mv | AT edmundkhershberger themoderatingroleoftrustintheinternetononlineadandbrandattitudeformations AT edmundkhershberger moderatingroleoftrustintheinternetononlineadandbrandattitudeformations |