Consuming My Way Gay

As members of consumerist societies, we are socialized into what it means to be good citizens and participate in society through our consumption. For many, this is taught in the home, yet for lesbian, gay, bisexual, transgender, and queer (LGBTQ) individuals, home is often not a source of reliable i...

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Main Author: Matthew Eichler
Format: Article
Language:English
Published: SAGE Publishing 2012-07-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/2158244012457578
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author Matthew Eichler
author_facet Matthew Eichler
author_sort Matthew Eichler
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description As members of consumerist societies, we are socialized into what it means to be good citizens and participate in society through our consumption. For many, this is taught in the home, yet for lesbian, gay, bisexual, transgender, and queer (LGBTQ) individuals, home is often not a source of reliable information about our identities. As such, LGBTQ individuals turn to the marketplace to seek information about their sexual and gender identities. This autoethnographic account shares, through three vignettes, how coming out as a queer man is shaped by consumptive pedagogy—that is, learning through consumption. First, material goods are explored as the signifier of sexual orientation. Then, the gay bar as marketplace and the online marketplace for relationships are explored.
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spelling doaj.art-e6bc3c120f4240d48b77c741b97f50c22022-12-21T19:26:17ZengSAGE PublishingSAGE Open2158-24402012-07-01210.1177/215824401245757810.1177_2158244012457578Consuming My Way GayMatthew Eichler0 Texas State University–San Marcos, USAAs members of consumerist societies, we are socialized into what it means to be good citizens and participate in society through our consumption. For many, this is taught in the home, yet for lesbian, gay, bisexual, transgender, and queer (LGBTQ) individuals, home is often not a source of reliable information about our identities. As such, LGBTQ individuals turn to the marketplace to seek information about their sexual and gender identities. This autoethnographic account shares, through three vignettes, how coming out as a queer man is shaped by consumptive pedagogy—that is, learning through consumption. First, material goods are explored as the signifier of sexual orientation. Then, the gay bar as marketplace and the online marketplace for relationships are explored.https://doi.org/10.1177/2158244012457578
spellingShingle Matthew Eichler
Consuming My Way Gay
SAGE Open
title Consuming My Way Gay
title_full Consuming My Way Gay
title_fullStr Consuming My Way Gay
title_full_unstemmed Consuming My Way Gay
title_short Consuming My Way Gay
title_sort consuming my way gay
url https://doi.org/10.1177/2158244012457578
work_keys_str_mv AT mattheweichler consumingmywaygay