Questions of Mediation in the Translation of Tourist Texts
The notion of “mediation” - meant as a symbolic space for interplay and negotiation - is one on the main characteristic of the language of tourism. The force of tourism communication lies in its capacity to develop a language capable of coping with the functions and needs of the extremely diverse...
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| Format: | Article |
| Language: | English |
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Milano University Press
2012-02-01
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| Series: | Altre Modernità |
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| Online Access: | https://riviste.unimi.it/index.php/AMonline/article/view/1963 |
| _version_ | 1797763250547326976 |
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| author | Mirella Agorni |
| author_facet | Mirella Agorni |
| author_sort | Mirella Agorni |
| collection | DOAJ |
| description | The notion of “mediation” - meant as a symbolic space for interplay and negotiation - is one on the main characteristic of the language of tourism. The force of tourism communication lies in its capacity to develop a language capable of coping with the functions and needs of the extremely diverse components of this field. Hence, a variety of discursive strategies and linguistic features are exploited and textually organised into hybrid text genres, in order to meet the needs of professionals working in several areas (transport, tourist information, tourist accommodation etc).
Not only is tourism communication subject to a high degree of negotiation at textual level, but the concept of “mediation” surfaces also at the ideational level of language. The purpose of tourism is to negotiate the encounter with the Other, and in doing so identities are very often re-arranged and distorted.
The object of this paper is to analyse what happens when tourism-fashioned identities are transported across linguistic, social and cultural barriers. |
| first_indexed | 2024-03-12T19:38:53Z |
| format | Article |
| id | doaj.art-e6bd348696974beb8854b98553df7079 |
| institution | Directory Open Access Journal |
| issn | 2035-7680 |
| language | English |
| last_indexed | 2024-03-12T19:38:53Z |
| publishDate | 2012-02-01 |
| publisher | Milano University Press |
| record_format | Article |
| series | Altre Modernità |
| spelling | doaj.art-e6bd348696974beb8854b98553df70792023-08-02T04:01:20ZengMilano University PressAltre Modernità2035-76802012-02-010011110.13130/2035-7680/19631806Questions of Mediation in the Translation of Tourist TextsMirella Agorni0Università Cattolica del Sacro Cuore di Milano, sede di BresciaThe notion of “mediation” - meant as a symbolic space for interplay and negotiation - is one on the main characteristic of the language of tourism. The force of tourism communication lies in its capacity to develop a language capable of coping with the functions and needs of the extremely diverse components of this field. Hence, a variety of discursive strategies and linguistic features are exploited and textually organised into hybrid text genres, in order to meet the needs of professionals working in several areas (transport, tourist information, tourist accommodation etc). Not only is tourism communication subject to a high degree of negotiation at textual level, but the concept of “mediation” surfaces also at the ideational level of language. The purpose of tourism is to negotiate the encounter with the Other, and in doing so identities are very often re-arranged and distorted. The object of this paper is to analyse what happens when tourism-fashioned identities are transported across linguistic, social and cultural barriers.https://riviste.unimi.it/index.php/AMonline/article/view/1963linguisticstranslationspecialized discoursetourism studies |
| spellingShingle | Mirella Agorni Questions of Mediation in the Translation of Tourist Texts Altre Modernità linguistics translation specialized discourse tourism studies |
| title | Questions of Mediation in the Translation of Tourist Texts |
| title_full | Questions of Mediation in the Translation of Tourist Texts |
| title_fullStr | Questions of Mediation in the Translation of Tourist Texts |
| title_full_unstemmed | Questions of Mediation in the Translation of Tourist Texts |
| title_short | Questions of Mediation in the Translation of Tourist Texts |
| title_sort | questions of mediation in the translation of tourist texts |
| topic | linguistics translation specialized discourse tourism studies |
| url | https://riviste.unimi.it/index.php/AMonline/article/view/1963 |
| work_keys_str_mv | AT mirellaagorni questionsofmediationinthetranslationoftouristtexts |