Consumer Profile and Product Knowledge Affect the Usefulness of a Quality Label as a Tool to Differentiate a Product: A Chilean Survey

Consumer Profile and Product Knowledge Affect the Usefulness of a Quality Label as a Tool to Differentiate a Product: A Chilean Survey

Quality labels are useful tools to differentiate food products, but only if consumers recognise them and associate them with specific characteristics. An online survey was conducted to investigate whether Chilean consumers knew about Novillo de Osorno, for which a quality label is being developed. T...

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Bibliographic Details
Main Authors: Begoña Panea, Ignacio Subiabre, Andrea Haudorf, Rodrigo Morales
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:Foods
Subjects:
meat
consumer
quality label
perception
online survey
Online Access:https://www.mdpi.com/2304-8158/10/7/1482

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