Consumer Profile and Product Knowledge Affect the Usefulness of a Quality Label as a Tool to Differentiate a Product: A Chilean Survey
Quality labels are useful tools to differentiate food products, but only if consumers recognise them and associate them with specific characteristics. An online survey was conducted to investigate whether Chilean consumers knew about Novillo de Osorno, for which a quality label is being developed. T...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Sprog: | English |
| Udgivet: |
MDPI AG
2021-06-01
|
| Serier: | Foods |
| Fag: | |
| Online adgang: | https://www.mdpi.com/2304-8158/10/7/1482 |