Persuasive Gaming: Identifying the different types of persuasion through games
The academic study of persuasion through digital games started from a game-centric approach by trying to understand how persuasiveness can be structured within digital games. However, players' performances and the context in which games are played also have an important role in the process of p...
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| Format: | Article |
| Language: | English |
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Serious Games Society
2017-03-01
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| Series: | International Journal of Serious Games |
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| Online Access: | http://journal.seriousgamessociety.org/index.php/IJSG/article/view/140 |
| _version_ | 1819231346820644864 |
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| author | Teresa de la Hera Conde-Pumpido |
| author_facet | Teresa de la Hera Conde-Pumpido |
| author_sort | Teresa de la Hera Conde-Pumpido |
| collection | DOAJ |
| description | The academic study of persuasion through digital games started from a game-centric approach by trying to understand how persuasiveness can be structured within digital games. However, players' performances and the context in which games are played also have an important role in the process of persuasion. The role of these two factors has been the focus of attention in recent research on persuasive games through studies that try to find a balance between players’ preferences and needs and persuasive goals. The objective of this paper is to broaden the understanding of the potential of persuasive gaming practices by providing a theoretical framework that serves to structure previous theoretical approaches on how digital games can be used to persuade players. This theoretical framework serves to explain the different types of persuasion that can be established through digital games, which contributes to better understand how serious games should be designed to respond to different types of serious goals. The three types of persuasion proposed here are: exocentric persuasion, as a game-centric approach for persuasion; endocentric persuasion, as a player-centric approach for persuasion; and game-mediated persuasion, as a context-centric approach for persuasion. |
| first_indexed | 2024-12-23T11:43:31Z |
| format | Article |
| id | doaj.art-e6c8029d5c904983ab49222299bdc700 |
| institution | Directory Open Access Journal |
| issn | 2384-8766 |
| language | English |
| last_indexed | 2024-12-23T11:43:31Z |
| publishDate | 2017-03-01 |
| publisher | Serious Games Society |
| record_format | Article |
| series | International Journal of Serious Games |
| spelling | doaj.art-e6c8029d5c904983ab49222299bdc7002022-12-21T17:48:24ZengSerious Games SocietyInternational Journal of Serious Games2384-87662017-03-014110.17083/ijsg.v4i1.14084Persuasive Gaming: Identifying the different types of persuasion through gamesTeresa de la Hera Conde-Pumpido0Utrecht UniversityThe academic study of persuasion through digital games started from a game-centric approach by trying to understand how persuasiveness can be structured within digital games. However, players' performances and the context in which games are played also have an important role in the process of persuasion. The role of these two factors has been the focus of attention in recent research on persuasive games through studies that try to find a balance between players’ preferences and needs and persuasive goals. The objective of this paper is to broaden the understanding of the potential of persuasive gaming practices by providing a theoretical framework that serves to structure previous theoretical approaches on how digital games can be used to persuade players. This theoretical framework serves to explain the different types of persuasion that can be established through digital games, which contributes to better understand how serious games should be designed to respond to different types of serious goals. The three types of persuasion proposed here are: exocentric persuasion, as a game-centric approach for persuasion; endocentric persuasion, as a player-centric approach for persuasion; and game-mediated persuasion, as a context-centric approach for persuasion.http://journal.seriousgamessociety.org/index.php/IJSG/article/view/140persuasive gamespersuasive communicationserious gamestheoretical frameworkpersuasion |
| spellingShingle | Teresa de la Hera Conde-Pumpido Persuasive Gaming: Identifying the different types of persuasion through games International Journal of Serious Games persuasive games persuasive communication serious games theoretical framework persuasion |
| title | Persuasive Gaming: Identifying the different types of persuasion through games |
| title_full | Persuasive Gaming: Identifying the different types of persuasion through games |
| title_fullStr | Persuasive Gaming: Identifying the different types of persuasion through games |
| title_full_unstemmed | Persuasive Gaming: Identifying the different types of persuasion through games |
| title_short | Persuasive Gaming: Identifying the different types of persuasion through games |
| title_sort | persuasive gaming identifying the different types of persuasion through games |
| topic | persuasive games persuasive communication serious games theoretical framework persuasion |
| url | http://journal.seriousgamessociety.org/index.php/IJSG/article/view/140 |
| work_keys_str_mv | AT teresadelaheracondepumpido persuasivegamingidentifyingthedifferenttypesofpersuasionthroughgames |