An importance-performance analysis on selection attributes for young golf apparel consumers
Purpose The purpose of this study was to find out what young amateur golfers consider the most when purchasing golf apparel and to find out the Importance-Performance attributes when choosing golf apparel. Methods Amateur golfers in their 20s through 40s who have purchased golf clothing directly wer...
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| Format: | Article |
| Language: | Korean |
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Korea Institute of Sport Science
2020-09-01
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| Series: | Cheyuk gwahag yeon-gu |
| Subjects: | |
| Online Access: | http://kjss.sports.re.kr/upload/pdf/KISS_2020_v31n3_449.pdf |