Value Chain and Stakeholders’ Analyses of Batik Tulis Industry in Indonesia

The study aims to analyze the values added of batik tulis production and to analyze stakeholders’ objectives and competitiveness of batik tulis business. The study used a mixed method, a combination of quantitative and qualitative analysis. The data were analyzed using several analyses namely conten...

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Main Authors: Muzakar Isa, M. Farid Wajdi, Liana Mangifera, Ahmad Mardalis, Nitty Hirawaty Kamarulzaman
Format: Article
Language:English
Published: Universitat de Barcelona 2023-07-01
Series:Journal of Evolutionary Studies in Business
Subjects:
Online Access:https://revistes.ub.edu/index.php/JESB/article/view/38898
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author Muzakar Isa
M. Farid Wajdi
Liana Mangifera
Ahmad Mardalis
Nitty Hirawaty Kamarulzaman
author_facet Muzakar Isa
M. Farid Wajdi
Liana Mangifera
Ahmad Mardalis
Nitty Hirawaty Kamarulzaman
author_sort Muzakar Isa
collection DOAJ
description The study aims to analyze the values added of batik tulis production and to analyze stakeholders’ objectives and competitiveness of batik tulis business. The study used a mixed method, a combination of quantitative and qualitative analysis. The data were analyzed using several analyses namely content analysis, value chain analysis, and stakeholder analysis. The content analysis was carried out to identify and to explain the supply chain of batik tulis production. The value chain analysis was undertaken to identify the existing stages of the value chain in batik tulis production. The stakeholders analysis was used to analyze stakeholders’ objectives and competitiveness of batik tulis business. The results revealed that the value chain of batik tulis production started from the procurement of raw materials, production processes, and sales. The highest added values obtained were through sales to wholesalers and retailers as compared to sales by displaying the products in galleries. The average profit margin earned by each entrepreneur exceeded 50% of the main production costs. Profit and reputation were revealed as the two stakeholders’ objectives that have the strongest and the most dominant influences in the industry. The entrepreneurs are expected to further optimize the activities that contribute the highest added values to be more efficient in managing the production costs, and in maintaining the interrelationship with other players of batik tulis entrepreneurs as well as with the suppliers of raw materials so that the cooperation can be carried out effectively.
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spelling doaj.art-e6d47985c4644692b33dec8b9eac38662023-07-08T14:38:44ZengUniversitat de BarcelonaJournal of Evolutionary Studies in Business2385-71372023-07-018213816710.1344/jesb2023.8.2.38898Value Chain and Stakeholders’ Analyses of Batik Tulis Industry in IndonesiaMuzakar Isa0https://orcid.org/0000-0002-5129-1157M. Farid Wajdi1https://orcid.org/0000-0003-0564-1125Liana Mangifera2Ahmad Mardalis3Nitty Hirawaty Kamarulzaman4Muhammadiyah University of Surakarta (Indonesia) Muhammadiyah University of Surakarta (Indonesia) Muhammadiyah University of Surakarta (Indonesia)Muhammadiyah University of Surakarta (Indonesia) Universiti Putra Malaysia (Malaysia)The study aims to analyze the values added of batik tulis production and to analyze stakeholders’ objectives and competitiveness of batik tulis business. The study used a mixed method, a combination of quantitative and qualitative analysis. The data were analyzed using several analyses namely content analysis, value chain analysis, and stakeholder analysis. The content analysis was carried out to identify and to explain the supply chain of batik tulis production. The value chain analysis was undertaken to identify the existing stages of the value chain in batik tulis production. The stakeholders analysis was used to analyze stakeholders’ objectives and competitiveness of batik tulis business. The results revealed that the value chain of batik tulis production started from the procurement of raw materials, production processes, and sales. The highest added values obtained were through sales to wholesalers and retailers as compared to sales by displaying the products in galleries. The average profit margin earned by each entrepreneur exceeded 50% of the main production costs. Profit and reputation were revealed as the two stakeholders’ objectives that have the strongest and the most dominant influences in the industry. The entrepreneurs are expected to further optimize the activities that contribute the highest added values to be more efficient in managing the production costs, and in maintaining the interrelationship with other players of batik tulis entrepreneurs as well as with the suppliers of raw materials so that the cooperation can be carried out effectively.https://revistes.ub.edu/index.php/JESB/article/view/38898batik tulisvalue chaincreative industrystakeholders
spellingShingle Muzakar Isa
M. Farid Wajdi
Liana Mangifera
Ahmad Mardalis
Nitty Hirawaty Kamarulzaman
Value Chain and Stakeholders’ Analyses of Batik Tulis Industry in Indonesia
Journal of Evolutionary Studies in Business
batik tulis
value chain
creative industry
stakeholders
title Value Chain and Stakeholders’ Analyses of Batik Tulis Industry in Indonesia
title_full Value Chain and Stakeholders’ Analyses of Batik Tulis Industry in Indonesia
title_fullStr Value Chain and Stakeholders’ Analyses of Batik Tulis Industry in Indonesia
title_full_unstemmed Value Chain and Stakeholders’ Analyses of Batik Tulis Industry in Indonesia
title_short Value Chain and Stakeholders’ Analyses of Batik Tulis Industry in Indonesia
title_sort value chain and stakeholders analyses of batik tulis industry in indonesia
topic batik tulis
value chain
creative industry
stakeholders
url https://revistes.ub.edu/index.php/JESB/article/view/38898
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AT mfaridwajdi valuechainandstakeholdersanalysesofbatiktulisindustryinindonesia
AT lianamangifera valuechainandstakeholdersanalysesofbatiktulisindustryinindonesia
AT ahmadmardalis valuechainandstakeholdersanalysesofbatiktulisindustryinindonesia
AT nittyhirawatykamarulzaman valuechainandstakeholdersanalysesofbatiktulisindustryinindonesia