Storytelling and user experience in the cultural metaverse
Enthusiasm for the metaverse is intensifying in academia and industries. The metaverse is a complex concept, combining many technologies to create many different types of user experiences (UX), depending on the intended use. The cultural metaverse was first introduced in this study.This study is an...
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| Format: | Article |
| Language: | English |
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Elsevier
2023-04-01
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| Series: | Heliyon |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844023019667 |
| _version_ | 1797837061938479104 |
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| author | Shuran Yang |
| author_facet | Shuran Yang |
| author_sort | Shuran Yang |
| collection | DOAJ |
| description | Enthusiasm for the metaverse is intensifying in academia and industries. The metaverse is a complex concept, combining many technologies to create many different types of user experiences (UX), depending on the intended use. The cultural metaverse was first introduced in this study.This study is an initial attempt to fill the gaps in the practical research and storytelling research in the metaverse. Augmented reality (AR) technology is an applicative tool in cultural experience, which displays computer – generated virtual information on a real-world scene. AR displays digital information realistically, making it appear to be part of the actual environment, deepening or expanding the user's understanding of “reality”. This study constructed a cultural metaverse using the innovative AR storytelling. The cultural metaverse is a new cultural ecology in which advanced information technologies are deeply integrated with cultural spaces and exhibits. It combines digital technologies and cultural industries, mixing virtual space and physical space to facilitate the UX in cultural experiences. In this study, the existing AR e-book and the innovative AR version were compared while measuring multiple aspects of UX, including presence, flow, enjoyment, education, and engagement.By analyzing questionnaire data from two groups with a total of 368 participants, the results indicated that the innovative AR storytelling produced a better UX across all variables compared to the AR e-book application. Overall, innovative AR storytelling allows visitors to transition between real and virtual spaces, enriches their interactive experience, and improves user engagement with the metaverse exhibition of cultural experience. Therefore, practitioners can construct a primary cultural metaverse through innovative AR storytelling. |
| first_indexed | 2024-04-09T15:19:51Z |
| format | Article |
| id | doaj.art-e6d6278e683a472f9297f6284521f5da |
| institution | Directory Open Access Journal |
| issn | 2405-8440 |
| language | English |
| last_indexed | 2024-04-09T15:19:51Z |
| publishDate | 2023-04-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Heliyon |
| spelling | doaj.art-e6d6278e683a472f9297f6284521f5da2023-04-29T14:50:48ZengElsevierHeliyon2405-84402023-04-0194e14759Storytelling and user experience in the cultural metaverseShuran Yang0Digital Humanities Lab, Faculty of Humanities and Social Sciences, University of Basel, SwitzerlandEnthusiasm for the metaverse is intensifying in academia and industries. The metaverse is a complex concept, combining many technologies to create many different types of user experiences (UX), depending on the intended use. The cultural metaverse was first introduced in this study.This study is an initial attempt to fill the gaps in the practical research and storytelling research in the metaverse. Augmented reality (AR) technology is an applicative tool in cultural experience, which displays computer – generated virtual information on a real-world scene. AR displays digital information realistically, making it appear to be part of the actual environment, deepening or expanding the user's understanding of “reality”. This study constructed a cultural metaverse using the innovative AR storytelling. The cultural metaverse is a new cultural ecology in which advanced information technologies are deeply integrated with cultural spaces and exhibits. It combines digital technologies and cultural industries, mixing virtual space and physical space to facilitate the UX in cultural experiences. In this study, the existing AR e-book and the innovative AR version were compared while measuring multiple aspects of UX, including presence, flow, enjoyment, education, and engagement.By analyzing questionnaire data from two groups with a total of 368 participants, the results indicated that the innovative AR storytelling produced a better UX across all variables compared to the AR e-book application. Overall, innovative AR storytelling allows visitors to transition between real and virtual spaces, enriches their interactive experience, and improves user engagement with the metaverse exhibition of cultural experience. Therefore, practitioners can construct a primary cultural metaverse through innovative AR storytelling.http://www.sciencedirect.com/science/article/pii/S2405844023019667Augmented realityEngagementStorytellingMetaverseExperience economy theoryUser experience |
| spellingShingle | Shuran Yang Storytelling and user experience in the cultural metaverse Heliyon Augmented reality Engagement Storytelling Metaverse Experience economy theory User experience |
| title | Storytelling and user experience in the cultural metaverse |
| title_full | Storytelling and user experience in the cultural metaverse |
| title_fullStr | Storytelling and user experience in the cultural metaverse |
| title_full_unstemmed | Storytelling and user experience in the cultural metaverse |
| title_short | Storytelling and user experience in the cultural metaverse |
| title_sort | storytelling and user experience in the cultural metaverse |
| topic | Augmented reality Engagement Storytelling Metaverse Experience economy theory User experience |
| url | http://www.sciencedirect.com/science/article/pii/S2405844023019667 |
| work_keys_str_mv | AT shuranyang storytellinganduserexperienceintheculturalmetaverse |