Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars
This study aims to determine the effect of ethnocentrism, animosity, product country image, and brand image on the willingness to buy Chinese car products. Data were collected from Chinese car users and potential car buyers. The purposive sampling technique was chosen in this study, which resulted...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2021-02-01
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| Series: | Journal of Consumer Sciences |
| Subjects: | |
| Online Access: | https://journal.ipb.ac.id/index.php/jcs/article/view/34384 |
| _version_ | 1827802357730115584 |
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| author | Ricky Humisar Siahaan Usep Suhud Unggul Purwohedi |
| author_facet | Ricky Humisar Siahaan Usep Suhud Unggul Purwohedi |
| author_sort | Ricky Humisar Siahaan |
| collection | DOAJ |
| description |
This study aims to determine the effect of ethnocentrism, animosity, product country image, and brand image on the willingness to buy Chinese car products. Data were collected from Chinese car users and potential car buyers. The purposive sampling technique was chosen in this study, which resulted in 300 respondents for analysis. Data were analysed using exploratory factor analysis and structural equation modelling. The results showed that ethnocentrism had a significant positive effect on animosity and had a significant negative effect on brand image, animosity had a significant negative effect on willingness to buy, the brand image had a positive and significant effect on willingness to buy, and product country image had a significant positive effect on brand image. Meanwhile, ethnocentrism and product country image do not affect willingness to buy. This study helps to improve our understanding of consumer behaviour regarding the purchase of foreign products.
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| first_indexed | 2024-03-11T20:38:47Z |
| format | Article |
| id | doaj.art-e70bd7b67de547839ab5288712fb105e |
| institution | Directory Open Access Journal |
| issn | 2460-8963 |
| language | English |
| last_indexed | 2024-03-11T20:38:47Z |
| publishDate | 2021-02-01 |
| publisher | Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University |
| record_format | Article |
| series | Journal of Consumer Sciences |
| spelling | doaj.art-e70bd7b67de547839ab5288712fb105e2023-10-02T04:35:56ZengDepartment of Family and Consumer Sciences, Faculty of Human Ecology, IPB UniversityJournal of Consumer Sciences2460-89632021-02-016110.29244/jcs.6.1.62-76Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars Ricky Humisar Siahaan0Usep Suhud1Unggul Purwohedi2Department of Management, Faculty of Economics, Universitas Negeri Jakarta, IndonesiaDepartment of Management, Faculty of Economics, Universitas Negeri Jakarta, IndonesiaDepartment of Management, Faculty of Economics, Universitas Negeri Jakarta, Indonesia This study aims to determine the effect of ethnocentrism, animosity, product country image, and brand image on the willingness to buy Chinese car products. Data were collected from Chinese car users and potential car buyers. The purposive sampling technique was chosen in this study, which resulted in 300 respondents for analysis. Data were analysed using exploratory factor analysis and structural equation modelling. The results showed that ethnocentrism had a significant positive effect on animosity and had a significant negative effect on brand image, animosity had a significant negative effect on willingness to buy, the brand image had a positive and significant effect on willingness to buy, and product country image had a significant positive effect on brand image. Meanwhile, ethnocentrism and product country image do not affect willingness to buy. This study helps to improve our understanding of consumer behaviour regarding the purchase of foreign products. https://journal.ipb.ac.id/index.php/jcs/article/view/34384animositybrand imageethnocentrismproduct country imagewillingness to buy |
| spellingShingle | Ricky Humisar Siahaan Usep Suhud Unggul Purwohedi Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars Journal of Consumer Sciences animosity brand image ethnocentrism product country image willingness to buy |
| title | Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars |
| title_full | Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars |
| title_fullStr | Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars |
| title_full_unstemmed | Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars |
| title_short | Impact of Ethnocentrism and Other Factors on Willingness to Buy Chinese Cars |
| title_sort | impact of ethnocentrism and other factors on willingness to buy chinese cars |
| topic | animosity brand image ethnocentrism product country image willingness to buy |
| url | https://journal.ipb.ac.id/index.php/jcs/article/view/34384 |
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