ROMANIAN PREMIUM HONEY CONSUMER’S PERCEPTIONS ABOUT TRACEABILITY
Romania is the fourth biggest producer of honey in Europe. The increasing attention paid to traceability in Europe raised our interest in developing this study. The main objectives were to determine the profile of honey consumers of a particular Romanian premium brand, their perceptions regarding qu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AcademicPres
2013-07-01
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| Series: | Agricultura |
| Online Access: | http://journals.usamvcluj.ro/index.php/agricultura/article/view/10008 |
| _version_ | 1818733278461427712 |
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| author | Tatiana Borodin F. Arion Iulia Muresan |
| author_facet | Tatiana Borodin F. Arion Iulia Muresan |
| author_sort | Tatiana Borodin |
| collection | DOAJ |
| description | Romania is the fourth biggest producer of honey in Europe. The increasing attention paid to traceability in Europe raised our interest in developing this study. The main objectives were to determine the profile of honey consumers of a particular Romanian premium brand, their perceptions regarding quality and traceability and their willingness to pay for traceability. The research was conducted using a quantitative method based on the use of online questionnaire. As the number of initial statistic population was not known, the sample size was empirical and non-probabilistic. There were filled up in total 85 questionnaires. The analysis of data was carried out using a database created in SPSS. The results of the study showed customers consider necessary traceability so as to ensure safety of the food products and their quality. They would identify a traced honey with the aid of the information on the label. Approximately 80% of respondents are ready to pay an extra bid for honey with a traceability system. To conclude, this study confirms that traceability should not be seen by producers only as regulatory benefit but also as competitive advantage and tool for valorizing their products. |
| first_indexed | 2024-12-17T23:46:56Z |
| format | Article |
| id | doaj.art-e7113099358d4721927667cb337ec757 |
| institution | Directory Open Access Journal |
| issn | 1221-5317 |
| language | English |
| last_indexed | 2024-12-17T23:46:56Z |
| publishDate | 2013-07-01 |
| publisher | AcademicPres |
| record_format | Article |
| series | Agricultura |
| spelling | doaj.art-e7113099358d4721927667cb337ec7572022-12-21T21:28:18ZengAcademicPresAgricultura1221-53172013-07-01851-210.15835/arspa.v85i1-2.100088517ROMANIAN PREMIUM HONEY CONSUMER’S PERCEPTIONS ABOUT TRACEABILITYTatiana Borodin0F. Arion1Iulia Muresan2USAMVUSAMVUSAMVRomania is the fourth biggest producer of honey in Europe. The increasing attention paid to traceability in Europe raised our interest in developing this study. The main objectives were to determine the profile of honey consumers of a particular Romanian premium brand, their perceptions regarding quality and traceability and their willingness to pay for traceability. The research was conducted using a quantitative method based on the use of online questionnaire. As the number of initial statistic population was not known, the sample size was empirical and non-probabilistic. There were filled up in total 85 questionnaires. The analysis of data was carried out using a database created in SPSS. The results of the study showed customers consider necessary traceability so as to ensure safety of the food products and their quality. They would identify a traced honey with the aid of the information on the label. Approximately 80% of respondents are ready to pay an extra bid for honey with a traceability system. To conclude, this study confirms that traceability should not be seen by producers only as regulatory benefit but also as competitive advantage and tool for valorizing their products.http://journals.usamvcluj.ro/index.php/agricultura/article/view/10008 |
| spellingShingle | Tatiana Borodin F. Arion Iulia Muresan ROMANIAN PREMIUM HONEY CONSUMER’S PERCEPTIONS ABOUT TRACEABILITY Agricultura |
| title | ROMANIAN PREMIUM HONEY CONSUMER’S PERCEPTIONS ABOUT TRACEABILITY |
| title_full | ROMANIAN PREMIUM HONEY CONSUMER’S PERCEPTIONS ABOUT TRACEABILITY |
| title_fullStr | ROMANIAN PREMIUM HONEY CONSUMER’S PERCEPTIONS ABOUT TRACEABILITY |
| title_full_unstemmed | ROMANIAN PREMIUM HONEY CONSUMER’S PERCEPTIONS ABOUT TRACEABILITY |
| title_short | ROMANIAN PREMIUM HONEY CONSUMER’S PERCEPTIONS ABOUT TRACEABILITY |
| title_sort | romanian premium honey consumera€™s perceptions about traceability |
| url | http://journals.usamvcluj.ro/index.php/agricultura/article/view/10008 |
| work_keys_str_mv | AT tatianaborodin romanianpremiumhoneyconsumerasperceptionsabouttraceability AT farion romanianpremiumhoneyconsumerasperceptionsabouttraceability AT iuliamuresan romanianpremiumhoneyconsumerasperceptionsabouttraceability |