Current Status and Future Issues in Research on Co-Creation in Service Recovery (CCSR)
Customers play an increasingly critical role in companies’ value creation activities. Customer co-creation activities can take place across the entire value chain, in both service delivery and the recovery process after a service failure. Co-Creation in Service Recovery is recognized as a cost-effic...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2020-03-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/39/4/39_2020.021/_html/-char/en |