IDENTIFICATION OF INNOVATION PROCESS ON NEW PRODUCT DEVELOPMENT IN SMALL AND MEDIUM ENTERPRISES
Understanding the innovation process of new product development (NPD) is expected to support the company’s sustainability. This study aims to identify the NPD innovation process in the food and beverage industry in Indonesia. The research method uses a qualitative multiple case study approach in 4 s...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2019-12-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/1583 |