UNCOVERING THE WEIGHTINESS OF GREEN MARKETING MIX AND CONSUMER ATTITUDE IN COSMETIC PRODUCT
This study aims to determine the impact of the green marketing mix and consumer attitudes towards brand image and purchasing decisions, as well as to determine the mediating function of brand image. The object of this research is consumers of Love Beauty and Planet in Malang town with a total sampl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Institut Teknologi dan Bisnis Asia Malang
2022-08-01
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| Series: | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
| Subjects: | |
| Online Access: | https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/1038 |