AVALIAÇÃO DA SATISFAÇÃO, PERCEPÇÃO DA REPUTAÇÃO E LEALDADE ESTUDANTIL NA FEAAC
This study aimed to assess the satisfaction of students of a federal college, the perception that they have of the reputation of the college and their respective course and their loyalty to the institution. For this purpose, we performed a research with th e application of a self - ad...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
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Universidade Federal de Santa Catarina
2015-01-01
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| Series: | Revista Gestão Universitária na América Latina |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=319338455004 |
| _version_ | 1797656681073606656 |
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| author | Maurício Nunes Kleinberg Sílvia Maria Dias Pedro Rebouças Josimar Costa |
| author_facet | Maurício Nunes Kleinberg Sílvia Maria Dias Pedro Rebouças Josimar Costa |
| author_sort | Maurício Nunes Kleinberg |
| collection | DOAJ |
| description | This study aimed to assess the satisfaction of students of a federal college, the perception that they have of the reputation of the college and their respective course and their loyalty to the institution. For this purpose, we performed a research with th e application of a self - administered questionnaire divided into three sections (profile of respondents, evaluation of customer satisfaction, perception of reputation and loyalty) and the required criterion was that the respondent was a student at the Schoo l of Economics, Business Management, Actuarial and Accounting of the Federal University of Ceará (FEAAC), except those of the first two semesters. The applied questionnaire was an adaptation of the original questionnaire proposed by Helgesen and Nesset (20 07). The data were analyzed through descriptive and inferential statistics and factor analysis, using the software SPSS - (Statistical Package for Social Sciences), and through structural equation model, using the software AMOS - Analysis of Moment Structu res). On the study results, it was found that the perception of reputation is positively related to student loyalty, the student satisfaction is positively related to their loyalty, the student satisfaction is positively related to the perception that they have about the reputation of FEAAC, validating the research hypothesis. |
| first_indexed | 2024-03-11T17:33:10Z |
| format | Article |
| id | doaj.art-e72dc494f2144680b91c45d0fbb1acb5 |
| institution | Directory Open Access Journal |
| issn | 1983-4535 |
| language | Spanish |
| last_indexed | 2024-03-11T17:33:10Z |
| publishDate | 2015-01-01 |
| publisher | Universidade Federal de Santa Catarina |
| record_format | Article |
| series | Revista Gestão Universitária na América Latina |
| spelling | doaj.art-e72dc494f2144680b91c45d0fbb1acb52023-10-18T21:28:45ZspaUniversidade Federal de Santa CatarinaRevista Gestão Universitária na América Latina1983-45352015-01-01827189AVALIAÇÃO DA SATISFAÇÃO, PERCEPÇÃO DA REPUTAÇÃO E LEALDADE ESTUDANTIL NA FEAACMaurício Nunes KleinbergSílvia Maria Dias Pedro RebouçasJosimar CostaThis study aimed to assess the satisfaction of students of a federal college, the perception that they have of the reputation of the college and their respective course and their loyalty to the institution. For this purpose, we performed a research with th e application of a self - administered questionnaire divided into three sections (profile of respondents, evaluation of customer satisfaction, perception of reputation and loyalty) and the required criterion was that the respondent was a student at the Schoo l of Economics, Business Management, Actuarial and Accounting of the Federal University of Ceará (FEAAC), except those of the first two semesters. The applied questionnaire was an adaptation of the original questionnaire proposed by Helgesen and Nesset (20 07). The data were analyzed through descriptive and inferential statistics and factor analysis, using the software SPSS - (Statistical Package for Social Sciences), and through structural equation model, using the software AMOS - Analysis of Moment Structu res). On the study results, it was found that the perception of reputation is positively related to student loyalty, the student satisfaction is positively related to their loyalty, the student satisfaction is positively related to the perception that they have about the reputation of FEAAC, validating the research hypothesis.http://www.redalyc.org/articulo.oa?id=319338455004satisfaction in higher educationperception of reputation in higher educationstudent loyaltystructural equation model |
| spellingShingle | Maurício Nunes Kleinberg Sílvia Maria Dias Pedro Rebouças Josimar Costa AVALIAÇÃO DA SATISFAÇÃO, PERCEPÇÃO DA REPUTAÇÃO E LEALDADE ESTUDANTIL NA FEAAC Revista Gestão Universitária na América Latina satisfaction in higher education perception of reputation in higher education student loyalty structural equation model |
| title | AVALIAÇÃO DA SATISFAÇÃO, PERCEPÇÃO DA REPUTAÇÃO E LEALDADE ESTUDANTIL NA FEAAC |
| title_full | AVALIAÇÃO DA SATISFAÇÃO, PERCEPÇÃO DA REPUTAÇÃO E LEALDADE ESTUDANTIL NA FEAAC |
| title_fullStr | AVALIAÇÃO DA SATISFAÇÃO, PERCEPÇÃO DA REPUTAÇÃO E LEALDADE ESTUDANTIL NA FEAAC |
| title_full_unstemmed | AVALIAÇÃO DA SATISFAÇÃO, PERCEPÇÃO DA REPUTAÇÃO E LEALDADE ESTUDANTIL NA FEAAC |
| title_short | AVALIAÇÃO DA SATISFAÇÃO, PERCEPÇÃO DA REPUTAÇÃO E LEALDADE ESTUDANTIL NA FEAAC |
| title_sort | avaliacao da satisfacao percepcao da reputacao e lealdade estudantil na feaac |
| topic | satisfaction in higher education perception of reputation in higher education student loyalty structural equation model |
| url | http://www.redalyc.org/articulo.oa?id=319338455004 |
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