Evaluating digital corporate identity: Application of AHP method in website quality analysis
Due to the increasing importance of websites as elements of digital corporate identity, website quality has become an area of great importance in practice and academic research. The goal of the research is to evaluate the quality dimensions of the website and determine their importance in choosing t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Economics institute, Belgrade
2022-01-01
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| Series: | Industrija |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-0373/2022/0350-03732303055M.pdf |