This Pussy Grabs back: Humour, Digital Affects and Women’s Protest

The “affective” turn has enabled many scholars to theorise media representations not only as texts that can be distantly decoded but also as a matter of emotional attachments, intensities of feelings, synesthetic sensations, and embodied experiences. Yet, what has been less often theorized is how th...

Full description

Bibliographic Details
Main Authors: Bore Inger-Lise Kalviknes, Graefer Anne, Kilby Allaina
Format: Article
Language:English
Published: De Gruyter 2018-01-01
Series:Open Cultural Studies
Subjects:
Online Access:https://doi.org/10.1515/culture-2017-0050
_version_ 1818585514539745280
author Bore Inger-Lise Kalviknes
Graefer Anne
Kilby Allaina
author_facet Bore Inger-Lise Kalviknes
Graefer Anne
Kilby Allaina
author_sort Bore Inger-Lise Kalviknes
collection DOAJ
description The “affective” turn has enabled many scholars to theorise media representations not only as texts that can be distantly decoded but also as a matter of emotional attachments, intensities of feelings, synesthetic sensations, and embodied experiences. Yet, what has been less often theorized is how this affective meaningmaking is (re)shaped by the dynamic and interactive nature of social networking systems such as Facebook or Twitter. How do images and the affective qualities that “stick” to them, travel and transform through user engagement where “users grab images and technologies by which they are grabbed in return” (Paasonen, Carnal Resonance 178; Senft 2008). We aim to explore this question further through examples of humorous images from the January 2017 Women’s March, considered within the digital contexts of Facebook and Twitter. Social movement scholars argue that emotional engagement can be a powerful and positive motivating factor in getting people involved in political life, and we here suggest that these humorous images can move the reader in new critical directions, encouraging them to challenge systems of inequality and oppression in contemporary society.
first_indexed 2024-12-16T08:38:17Z
format Article
id doaj.art-e74a389650184f6a84b094012ce058d5
institution Directory Open Access Journal
issn 2451-3474
language English
last_indexed 2024-12-16T08:38:17Z
publishDate 2018-01-01
publisher De Gruyter
record_format Article
series Open Cultural Studies
spelling doaj.art-e74a389650184f6a84b094012ce058d52022-12-21T22:37:44ZengDe GruyterOpen Cultural Studies2451-34742018-01-011152954010.1515/culture-2017-0050culture-2017-0050This Pussy Grabs back: Humour, Digital Affects and Women’s ProtestBore Inger-Lise Kalviknes0Graefer Anne1Kilby Allaina2School of Media, Birmingham City University, Birmingham B4 7BD, UKSchool of Media, Birmingham City University, Birmingham B4 7BD, UKSchool of International Communications, University of Nottingham Ningbo China, Ningbo 315100, ChinaThe “affective” turn has enabled many scholars to theorise media representations not only as texts that can be distantly decoded but also as a matter of emotional attachments, intensities of feelings, synesthetic sensations, and embodied experiences. Yet, what has been less often theorized is how this affective meaningmaking is (re)shaped by the dynamic and interactive nature of social networking systems such as Facebook or Twitter. How do images and the affective qualities that “stick” to them, travel and transform through user engagement where “users grab images and technologies by which they are grabbed in return” (Paasonen, Carnal Resonance 178; Senft 2008). We aim to explore this question further through examples of humorous images from the January 2017 Women’s March, considered within the digital contexts of Facebook and Twitter. Social movement scholars argue that emotional engagement can be a powerful and positive motivating factor in getting people involved in political life, and we here suggest that these humorous images can move the reader in new critical directions, encouraging them to challenge systems of inequality and oppression in contemporary society.https://doi.org/10.1515/culture-2017-0050online humouraffectactivismfeminism
spellingShingle Bore Inger-Lise Kalviknes
Graefer Anne
Kilby Allaina
This Pussy Grabs back: Humour, Digital Affects and Women’s Protest
Open Cultural Studies
online humour
affect
activism
feminism
title This Pussy Grabs back: Humour, Digital Affects and Women’s Protest
title_full This Pussy Grabs back: Humour, Digital Affects and Women’s Protest
title_fullStr This Pussy Grabs back: Humour, Digital Affects and Women’s Protest
title_full_unstemmed This Pussy Grabs back: Humour, Digital Affects and Women’s Protest
title_short This Pussy Grabs back: Humour, Digital Affects and Women’s Protest
title_sort this pussy grabs back humour digital affects and women s protest
topic online humour
affect
activism
feminism
url https://doi.org/10.1515/culture-2017-0050
work_keys_str_mv AT boreingerlisekalviknes thispussygrabsbackhumourdigitalaffectsandwomensprotest
AT graeferanne thispussygrabsbackhumourdigitalaffectsandwomensprotest
AT kilbyallaina thispussygrabsbackhumourdigitalaffectsandwomensprotest