Crowdfunding, produzione e marketing: il caso Subbuteopia
The article aims at investigating some of the main dynamics of the crowdfunding campaign for Subbuteopia, a documentary focused on the “Subbuteo world”, directed in 2012 by Pierr Nosari and produced by Giusi Santoro for POPCult, in collaboration with L@ Società Sintetica. The article is structured i...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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University of Bologna
2013-11-01
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| Series: | Cinergie |
| Subjects: | |
| Online Access: | https://cinergie.unibo.it/article/view/7363 |
| _version_ | 1811328174176337920 |
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| author | Valentina Re |
| author_facet | Valentina Re |
| author_sort | Valentina Re |
| collection | DOAJ |
| description | The article aims at investigating some of the main dynamics of the crowdfunding campaign for Subbuteopia, a documentary focused on the “Subbuteo world”, directed in 2012 by Pierr Nosari and produced by Giusi Santoro for POPCult, in collaboration with L@ Società Sintetica. The article is structured into four parts. In the first part, I will discuss how the “Subbuteopia project” is not limited to the documentary and I will propose to consider it as a goal-oriented, transmedia storytelling precisely on the basis of the crowdfunding campaign. In the second part, I will analyze the main features of Verkami, the Catalan platform used for the campaign. In the third part, I will analyze the campaign developed by the production, with particular attention to the importance of the preparatory work and to the synergy between offline and online activities. Finally, I will propose some concluding remarks about the role played by crowdfunding with respect to independent productions and marketing strategies. |
| first_indexed | 2024-04-13T15:20:35Z |
| format | Article |
| id | doaj.art-e74ac4326c98458385928c759b631929 |
| institution | Directory Open Access Journal |
| issn | 2280-9481 |
| language | English |
| last_indexed | 2024-04-13T15:20:35Z |
| publishDate | 2013-11-01 |
| publisher | University of Bologna |
| record_format | Article |
| series | Cinergie |
| spelling | doaj.art-e74ac4326c98458385928c759b6319292022-12-22T02:41:41ZengUniversity of BolognaCinergie2280-94812013-11-0124546610.6092/issn.2280-9481/73636581Crowdfunding, produzione e marketing: il caso SubbuteopiaValentina Re0Link Campus UniversityThe article aims at investigating some of the main dynamics of the crowdfunding campaign for Subbuteopia, a documentary focused on the “Subbuteo world”, directed in 2012 by Pierr Nosari and produced by Giusi Santoro for POPCult, in collaboration with L@ Società Sintetica. The article is structured into four parts. In the first part, I will discuss how the “Subbuteopia project” is not limited to the documentary and I will propose to consider it as a goal-oriented, transmedia storytelling precisely on the basis of the crowdfunding campaign. In the second part, I will analyze the main features of Verkami, the Catalan platform used for the campaign. In the third part, I will analyze the campaign developed by the production, with particular attention to the importance of the preparatory work and to the synergy between offline and online activities. Finally, I will propose some concluding remarks about the role played by crowdfunding with respect to independent productions and marketing strategies.https://cinergie.unibo.it/article/view/7363crowdfundingmarketingSubbuteopia |
| spellingShingle | Valentina Re Crowdfunding, produzione e marketing: il caso Subbuteopia Cinergie crowdfunding marketing Subbuteopia |
| title | Crowdfunding, produzione e marketing: il caso Subbuteopia |
| title_full | Crowdfunding, produzione e marketing: il caso Subbuteopia |
| title_fullStr | Crowdfunding, produzione e marketing: il caso Subbuteopia |
| title_full_unstemmed | Crowdfunding, produzione e marketing: il caso Subbuteopia |
| title_short | Crowdfunding, produzione e marketing: il caso Subbuteopia |
| title_sort | crowdfunding produzione e marketing il caso subbuteopia |
| topic | crowdfunding marketing Subbuteopia |
| url | https://cinergie.unibo.it/article/view/7363 |
| work_keys_str_mv | AT valentinare crowdfundingproduzioneemarketingilcasosubbuteopia |