FACTORS ANALYSIS OF FAILURE IN ONLINE BUSINESS ON BUSINESS ADMINISTRATION STUDENTS

The study aims to determine the factors that influenced the failure of online businesses run by Business Administration students from the class of 2017-2018, along with the most dominant element that caused the business to take a knock. The research was done using the descriptive qualitative method....

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Main Authors: Dwi Rahmawati Wardhani, Muhammad Fikry Aransyah, Finnah Fourqoniah
Format: Article
Language:English
Published: RS Global Sp. z O.O. 2021-09-01
Series:International Journal of Innovative Technologies in Economy
Subjects:
Online Access:https://rsglobal.pl/index.php/ijite/article/view/2106
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author Dwi Rahmawati Wardhani
Muhammad Fikry Aransyah
Finnah Fourqoniah
author_facet Dwi Rahmawati Wardhani
Muhammad Fikry Aransyah
Finnah Fourqoniah
author_sort Dwi Rahmawati Wardhani
collection DOAJ
description The study aims to determine the factors that influenced the failure of online businesses run by Business Administration students from the class of 2017-2018, along with the most dominant element that caused the business to take a knock. The research was done using the descriptive qualitative method. The data collection process was in the form of in-depth observation and interviews with 12 sources who had failed to do business online. The data analysis technique used in this study is the Miles and Huberman model. The result shows that 14 factors caused the failure of online businesses run by Business Administration students from the class of 2017-2018, which are managerial incompetence, the lack of experience and skill, financial problems, business planning, wrong target market, business transition, inability to control stock, uncontrolled growth, location, marketing management, high product cost, poor management, consistency, and time management. The most dominant ones were business planning, managerial incompetence, and lack of experience and skill.
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spelling doaj.art-e74ca5c19dc24e23b1eba9902be79c102022-12-22T00:04:09ZengRS Global Sp. z O.O.International Journal of Innovative Technologies in Economy2412-83682414-13052021-09-013(35)10.31435/rsglobal_ijite/30092021/76652106FACTORS ANALYSIS OF FAILURE IN ONLINE BUSINESS ON BUSINESS ADMINISTRATION STUDENTSDwi Rahmawati Wardhani0Muhammad Fikry Aransyah1Finnah Fourqoniah2Department of Business Administration, Faculty of Social and Political Sciences, Mulawarman University, IndonesiaDepartment of Business Administration, Faculty of Social and Political Sciences, Mulawarman University, IndonesiaDepartment of Business Administration, Faculty of Social and Political Sciences, Mulawarman University, IndonesiaThe study aims to determine the factors that influenced the failure of online businesses run by Business Administration students from the class of 2017-2018, along with the most dominant element that caused the business to take a knock. The research was done using the descriptive qualitative method. The data collection process was in the form of in-depth observation and interviews with 12 sources who had failed to do business online. The data analysis technique used in this study is the Miles and Huberman model. The result shows that 14 factors caused the failure of online businesses run by Business Administration students from the class of 2017-2018, which are managerial incompetence, the lack of experience and skill, financial problems, business planning, wrong target market, business transition, inability to control stock, uncontrolled growth, location, marketing management, high product cost, poor management, consistency, and time management. The most dominant ones were business planning, managerial incompetence, and lack of experience and skill.https://rsglobal.pl/index.php/ijite/article/view/2106businessonline businessonline business failure
spellingShingle Dwi Rahmawati Wardhani
Muhammad Fikry Aransyah
Finnah Fourqoniah
FACTORS ANALYSIS OF FAILURE IN ONLINE BUSINESS ON BUSINESS ADMINISTRATION STUDENTS
International Journal of Innovative Technologies in Economy
business
online business
online business failure
title FACTORS ANALYSIS OF FAILURE IN ONLINE BUSINESS ON BUSINESS ADMINISTRATION STUDENTS
title_full FACTORS ANALYSIS OF FAILURE IN ONLINE BUSINESS ON BUSINESS ADMINISTRATION STUDENTS
title_fullStr FACTORS ANALYSIS OF FAILURE IN ONLINE BUSINESS ON BUSINESS ADMINISTRATION STUDENTS
title_full_unstemmed FACTORS ANALYSIS OF FAILURE IN ONLINE BUSINESS ON BUSINESS ADMINISTRATION STUDENTS
title_short FACTORS ANALYSIS OF FAILURE IN ONLINE BUSINESS ON BUSINESS ADMINISTRATION STUDENTS
title_sort factors analysis of failure in online business on business administration students
topic business
online business
online business failure
url https://rsglobal.pl/index.php/ijite/article/view/2106
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AT muhammadfikryaransyah factorsanalysisoffailureinonlinebusinessonbusinessadministrationstudents
AT finnahfourqoniah factorsanalysisoffailureinonlinebusinessonbusinessadministrationstudents