Usage intentions, attitudes, and behaviors towards energy-efficient applications during the COVID-19 pandemic
Energy waste is an emerging issue worldwide, with energy conservation goals, such as conscious energy consumption, playing a crucial role in helping the environment. The rapid growth of smart appliances has led to the development of mobile applications, with an increased interest among policymakers...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2022-06-01
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| Series: | Journal of Business Economics and Management |
| Subjects: | |
| Online Access: | https://tede.vgtu.lt/index.php/JBEM/article/view/16959 |
| _version_ | 1818234097115332608 |
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| author | Rebeka-Anna Pop Dan-Cristian Dabija Corina Pelău Vasile Dinu |
| author_facet | Rebeka-Anna Pop Dan-Cristian Dabija Corina Pelău Vasile Dinu |
| author_sort | Rebeka-Anna Pop |
| collection | DOAJ |
| description |
Energy waste is an emerging issue worldwide, with energy conservation goals, such as conscious energy consumption, playing a crucial role in helping the environment. The rapid growth of smart appliances has led to the development of mobile applications, with an increased interest among policymakers to design eco-saving plans for optimizing power and battery consumption. This study aims to explore the usage intention of energy-efficient applications, through young consumers’ energy conservation behavior, behavioral characteristics, and COVID-19 pandemic experience. Based on empirical investigation, a survey was applied in Romania among 590 mobile app users. The data were tested using partial least square structural equation modeling (SmartPLS, version 3). The results indicate the impact of behavioral characteristics, namely, energy conservation attitude, subjective norms, and environmental knowledge on young users’ energy conservation behavior. The influential effect of COVID-19 on energy-saving behavior was also proven. Energy conservation behavior, and functional and hedonic values positively influence Millennials’ and Gen Zers’ energy-efficient app usage intentions. The study also discusses some implications for policymakers, marketers, and software developers, as well as providing theoretical suggestions for future work.
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| first_indexed | 2024-12-12T11:32:39Z |
| format | Article |
| id | doaj.art-e75c5eb931fd4e84baa0d50da19cea68 |
| institution | Directory Open Access Journal |
| issn | 1611-1699 2029-4433 |
| language | English |
| last_indexed | 2024-12-12T11:32:39Z |
| publishDate | 2022-06-01 |
| publisher | Vilnius Gediminas Technical University |
| record_format | Article |
| series | Journal of Business Economics and Management |
| spelling | doaj.art-e75c5eb931fd4e84baa0d50da19cea682022-12-22T00:25:45ZengVilnius Gediminas Technical UniversityJournal of Business Economics and Management1611-16992029-44332022-06-0123310.3846/jbem.2022.16959Usage intentions, attitudes, and behaviors towards energy-efficient applications during the COVID-19 pandemicRebeka-Anna Pop0Dan-Cristian Dabija1Corina Pelău2Vasile Dinu3Department of Marketing, Faculty of Economics and Business Administration, Babeș-Bolyai University, Cluj-Napoca, RomaniaDepartment of Marketing, Faculty of Economics and Business Administration, Babeș-Bolyai University, Cluj-Napoca, RomaniaUNESCO Department, Faculty of Business Administration, Bucharest University of Economic Studies, Bucharest, RomaniaDepartment of Business, Consumer Science and Quality Management, Faculty of Business and Tourism, Bucharest University of Economic Studies, Bucharest, Romania Energy waste is an emerging issue worldwide, with energy conservation goals, such as conscious energy consumption, playing a crucial role in helping the environment. The rapid growth of smart appliances has led to the development of mobile applications, with an increased interest among policymakers to design eco-saving plans for optimizing power and battery consumption. This study aims to explore the usage intention of energy-efficient applications, through young consumers’ energy conservation behavior, behavioral characteristics, and COVID-19 pandemic experience. Based on empirical investigation, a survey was applied in Romania among 590 mobile app users. The data were tested using partial least square structural equation modeling (SmartPLS, version 3). The results indicate the impact of behavioral characteristics, namely, energy conservation attitude, subjective norms, and environmental knowledge on young users’ energy conservation behavior. The influential effect of COVID-19 on energy-saving behavior was also proven. Energy conservation behavior, and functional and hedonic values positively influence Millennials’ and Gen Zers’ energy-efficient app usage intentions. The study also discusses some implications for policymakers, marketers, and software developers, as well as providing theoretical suggestions for future work. https://tede.vgtu.lt/index.php/JBEM/article/view/16959energy conservation behavior (ECB)mobile appstheory of planned behavior (TPB)COVID-19energy conservation attitudevalues |
| spellingShingle | Rebeka-Anna Pop Dan-Cristian Dabija Corina Pelău Vasile Dinu Usage intentions, attitudes, and behaviors towards energy-efficient applications during the COVID-19 pandemic Journal of Business Economics and Management energy conservation behavior (ECB) mobile apps theory of planned behavior (TPB) COVID-19 energy conservation attitude values |
| title | Usage intentions, attitudes, and behaviors towards energy-efficient applications during the COVID-19 pandemic |
| title_full | Usage intentions, attitudes, and behaviors towards energy-efficient applications during the COVID-19 pandemic |
| title_fullStr | Usage intentions, attitudes, and behaviors towards energy-efficient applications during the COVID-19 pandemic |
| title_full_unstemmed | Usage intentions, attitudes, and behaviors towards energy-efficient applications during the COVID-19 pandemic |
| title_short | Usage intentions, attitudes, and behaviors towards energy-efficient applications during the COVID-19 pandemic |
| title_sort | usage intentions attitudes and behaviors towards energy efficient applications during the covid 19 pandemic |
| topic | energy conservation behavior (ECB) mobile apps theory of planned behavior (TPB) COVID-19 energy conservation attitude values |
| url | https://tede.vgtu.lt/index.php/JBEM/article/view/16959 |
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