Recreating Fantasy: Fan culture in fan-made merchandise and advertising on Chinese social media
Fandom has long been recognized as a dynamic and participatory culture. In the context of Chinese social media Weibo, this study investigates the fan-made merchandise and advertising landscape within the pop culture fan community, and explores how fan producers and consumers interact in the creation...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
|
| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/05/shsconf_iclcc2024_02014.pdf |