SURVEY AS A METHOD FOR MARKETING RESEARCH

SURVEY AS A METHOD FOR MARKETING RESEARCH

The article describes approaches viewing questionnaire surveys as a method for marketing research, the recommended rules for developing, structuring questionnaires, as well as reveals types of questions used, especially in a format like Internet survey, also dwelling on its advantages and disadvanta...

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Bibliografski detalji
Glavni autor: Maria M. Andreeva
Format: Članak
Jezik:Russian
Izdano: North Caucasus Federal University 2022-05-01
Serija:Вестник Северо-Кавказского федерального университета
Teme:
анкетирование
структура
вопросы
интернет
целевая аудитория
пользователи
questionnaire survey
structure
questions
internet
target audience
users
Online pristup:https://vestnikskfu.elpub.ru/jour/article/view/1237

Internet

https://vestnikskfu.elpub.ru/jour/article/view/1237

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