Theories on the impact of weather on consumer spending and retail sales
Weather affects four basic purchasing decisions: what, when, where and in what quantity to buy. Even though retail is not traditionally perceived to be a weather sensitive sector, results of studies show that weather has a significant impact on store traffic and sales of numerous product categories....
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2013-12-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/165329 |
| _version_ | 1828524237212614656 |
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| author | Ivana Štulec |
| author_facet | Ivana Štulec |
| author_sort | Ivana Štulec |
| collection | DOAJ |
| description | Weather affects four basic purchasing decisions: what, when, where and in what quantity to buy. Even though retail is not traditionally perceived to be a weather sensitive sector, results of studies show that weather has a significant impact on store traffic and sales of numerous product categories. The paper outlines theories on the effects of weather on consumer spending and retail sales, and gives an overview of the results of former relevant research studies. It can be concluded that the impact of weather on consumer spending and retail sales is not uniform, but that it varies depending on the month of the year, product category and store format. Therefore, further studies on weather sensitivity and weather risk in retail are necessary. The purpose of this paper is to help raise awareness of weather risk in retail, and to provide a firm foundation for future research on weather sensitivity and weather risk in retail. |
| first_indexed | 2024-12-11T20:43:45Z |
| format | Article |
| id | doaj.art-e786e0a8325a4273a84f40a0d3590765 |
| institution | Directory Open Access Journal |
| issn | 0353-4790 |
| language | English |
| last_indexed | 2024-12-11T20:43:45Z |
| publishDate | 2013-12-01 |
| publisher | Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) |
| record_format | Article |
| series | Tržište |
| spelling | doaj.art-e786e0a8325a4273a84f40a0d35907652022-12-22T00:51:26ZengFaculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)Tržište0353-47902013-12-01252199211Theories on the impact of weather on consumer spending and retail salesIvana Štulec0Faculty of Economics and Business, University of ZagrebWeather affects four basic purchasing decisions: what, when, where and in what quantity to buy. Even though retail is not traditionally perceived to be a weather sensitive sector, results of studies show that weather has a significant impact on store traffic and sales of numerous product categories. The paper outlines theories on the effects of weather on consumer spending and retail sales, and gives an overview of the results of former relevant research studies. It can be concluded that the impact of weather on consumer spending and retail sales is not uniform, but that it varies depending on the month of the year, product category and store format. Therefore, further studies on weather sensitivity and weather risk in retail are necessary. The purpose of this paper is to help raise awareness of weather risk in retail, and to provide a firm foundation for future research on weather sensitivity and weather risk in retail.http://hrcak.srce.hr/file/165329non-catastrophic weatherweather riskweather risk managementretailweather derivatives |
| spellingShingle | Ivana Štulec Theories on the impact of weather on consumer spending and retail sales Tržište non-catastrophic weather weather risk weather risk management retail weather derivatives |
| title | Theories on the impact of weather on consumer spending and retail sales |
| title_full | Theories on the impact of weather on consumer spending and retail sales |
| title_fullStr | Theories on the impact of weather on consumer spending and retail sales |
| title_full_unstemmed | Theories on the impact of weather on consumer spending and retail sales |
| title_short | Theories on the impact of weather on consumer spending and retail sales |
| title_sort | theories on the impact of weather on consumer spending and retail sales |
| topic | non-catastrophic weather weather risk weather risk management retail weather derivatives |
| url | http://hrcak.srce.hr/file/165329 |
| work_keys_str_mv | AT ivanastulec theoriesontheimpactofweatheronconsumerspendingandretailsales |