Abordagem Conceitual às Estratégias de Internacionalização sob Pressões Institucionais Duais para Legitimidade e Conformidade
Internationalizing operations requires multinational corporations (MNCs) to develop strategies capable of simultaneously dealing with external institutional pressures towards legitimacy and internal institutional pressures towards conformity. In this conceptual paper we develop a set of theory-dri...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2015-07-01
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| Series: | RAC: Revista de Administração Contemporânea |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1607.pdf |
| Summary: | Internationalizing operations requires multinational corporations (MNCs) to develop strategies capable of
simultaneously dealing with external institutional pressures towards legitimacy and internal institutional pressures
towards conformity. In this conceptual paper we develop a set of theory-driven propositions on what are the
internationalization strategies that MNCs must deploy given their institutional environments. Especially
emphasizing the external institutional environment and differences in institutional development, we also approach
the relevance of considering the internal institutional environment to the firm. Entry strategies tend to be based on
low-involvement modes and on partnerships, such as joint-ventures, to enter institutionally immature or
institutionally farther countries. Acquisitions and partnerships may be used when internal institutional pressures
are weaker. We conclude with a broad discussion and avenues for future research. |
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| ISSN: | 1415-6555 1982-7849 |