The Impact of Coordination of Business Strategy and Manufacturing Strategy on Organizational Performance; _ACase Study of Safa Industrial Group
Purpose - This paper addresses examining the impact of coordination of Business Strategy & Manufacturing Strategy on Organizational Performance. Design/Methodology/Approach - The research is based on a quantitative approach using a questionnaire survey and personal interviews from Safa Industria...
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| Format: | Article |
| Language: | fas |
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Defence Industries Training and Research Institute
2012-03-01
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| Series: | بهبود مدیریت |
| Subjects: | |
| Online Access: | https://www.behboodmodiriat.ir/article_42782_651d45fbda14a1336fda35a3f2346b56.pdf |
| _version_ | 1811158347263508480 |
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| author | Somayeh Salmani Abolfazl Kazazi |
| author_facet | Somayeh Salmani Abolfazl Kazazi |
| author_sort | Somayeh Salmani |
| collection | DOAJ |
| description | Purpose - This paper addresses examining the impact of coordination of Business Strategy & Manufacturing Strategy on Organizational Performance. Design/Methodology/Approach - The research is based on a quantitative approach using a questionnaire survey and personal interviews from Safa Industrial Group operated in Steel industry. The identified constructs have been utilized to test a hypothesized model using a structural equation model (SEM) technique. Findings -The results of this research show that firms should pay attention to the relationship between business strategy & manufacturing strategy for obtaining higher performance. First, , it's better, in a firm with cost-leadership strategy to focus on cost variable in manufacturing strategy. But it seems thatseems that it's not a competitive advantage to choose delivery factor and spend many organizational resources for attaining this factor. Second, it's better in a firm with differentiation strategy to choose quality as its manufacturing strategy. They also can focus on delivery to achieve higher performance. Also, unexpectedly we find a non-significant relationship between differentiation and flexibility factor. Practical/Managerial implications - Managers and strategists should notice that one of the important aspects of strategy implementation is to translate to functional strategies. So, manufacturing strategy (one of the most important functional strategies) add some details to BS implementation. Therefore, it is necessary to identify them, so, lack of this information makes some losses that they aren't recognizable clearly. Innovation/Values - these study completes previous researches in strategic role of manufacturing through analyzing its effect on organizational performance. Many researchers suggested to survey on the relationship between business strategy & manufacturing strategy in detail; in this respect, the paper fills an important gap in the literature. |
| first_indexed | 2024-04-10T05:21:54Z |
| format | Article |
| id | doaj.art-e78eb02173c0442383ce2a02565cd818 |
| institution | Directory Open Access Journal |
| issn | 2251-8991 2783-090X |
| language | fas |
| last_indexed | 2024-04-10T05:21:54Z |
| publishDate | 2012-03-01 |
| publisher | Defence Industries Training and Research Institute |
| record_format | Article |
| series | بهبود مدیریت |
| spelling | doaj.art-e78eb02173c0442383ce2a02565cd8182023-03-08T07:19:22ZfasDefence Industries Training and Research Instituteبهبود مدیریت2251-89912783-090X2012-03-0161568042782The Impact of Coordination of Business Strategy and Manufacturing Strategy on Organizational Performance; _ACase Study of Safa Industrial GroupSomayeh Salmani0Abolfazl Kazazi1MSc in Industrial Management, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran.Associate Professor, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran.Purpose - This paper addresses examining the impact of coordination of Business Strategy & Manufacturing Strategy on Organizational Performance. Design/Methodology/Approach - The research is based on a quantitative approach using a questionnaire survey and personal interviews from Safa Industrial Group operated in Steel industry. The identified constructs have been utilized to test a hypothesized model using a structural equation model (SEM) technique. Findings -The results of this research show that firms should pay attention to the relationship between business strategy & manufacturing strategy for obtaining higher performance. First, , it's better, in a firm with cost-leadership strategy to focus on cost variable in manufacturing strategy. But it seems thatseems that it's not a competitive advantage to choose delivery factor and spend many organizational resources for attaining this factor. Second, it's better in a firm with differentiation strategy to choose quality as its manufacturing strategy. They also can focus on delivery to achieve higher performance. Also, unexpectedly we find a non-significant relationship between differentiation and flexibility factor. Practical/Managerial implications - Managers and strategists should notice that one of the important aspects of strategy implementation is to translate to functional strategies. So, manufacturing strategy (one of the most important functional strategies) add some details to BS implementation. Therefore, it is necessary to identify them, so, lack of this information makes some losses that they aren't recognizable clearly. Innovation/Values - these study completes previous researches in strategic role of manufacturing through analyzing its effect on organizational performance. Many researchers suggested to survey on the relationship between business strategy & manufacturing strategy in detail; in this respect, the paper fills an important gap in the literature.https://www.behboodmodiriat.ir/article_42782_651d45fbda14a1336fda35a3f2346b56.pdfstrategy levelbusiness strategymanufacturing strategyorganizational performancestructural equation model |
| spellingShingle | Somayeh Salmani Abolfazl Kazazi The Impact of Coordination of Business Strategy and Manufacturing Strategy on Organizational Performance; _ACase Study of Safa Industrial Group بهبود مدیریت strategy level business strategy manufacturing strategy organizational performance structural equation model |
| title | The Impact of Coordination of Business Strategy and Manufacturing Strategy on Organizational Performance; _ACase Study of Safa Industrial Group |
| title_full | The Impact of Coordination of Business Strategy and Manufacturing Strategy on Organizational Performance; _ACase Study of Safa Industrial Group |
| title_fullStr | The Impact of Coordination of Business Strategy and Manufacturing Strategy on Organizational Performance; _ACase Study of Safa Industrial Group |
| title_full_unstemmed | The Impact of Coordination of Business Strategy and Manufacturing Strategy on Organizational Performance; _ACase Study of Safa Industrial Group |
| title_short | The Impact of Coordination of Business Strategy and Manufacturing Strategy on Organizational Performance; _ACase Study of Safa Industrial Group |
| title_sort | impact of coordination of business strategy and manufacturing strategy on organizational performance acase study of safa industrial group |
| topic | strategy level business strategy manufacturing strategy organizational performance structural equation model |
| url | https://www.behboodmodiriat.ir/article_42782_651d45fbda14a1336fda35a3f2346b56.pdf |
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