The Effect of Individualism and Collectivism on Customer Satisfaction in Retail Sector: Asian versus Western Culture
Customer satisfaction is defined as the customer's attitude towards the perceived service performance, which results from the differences in pre-existing expectations and the actual service performance. There are many factors that can lead to customer satisfaction, but instead of looking into a...
| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
UiTM Press
2018-12-01
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| coleção: | Journal of International Business, Economics and Entrepreneurship |
| Assuntos: | |
| Acesso em linha: | https://ir.uitm.edu.my/id/eprint/29299/1/29299.pdf |