The Effect of Individualism and Collectivism on Customer Satisfaction in Retail Sector: Asian versus Western Culture
Customer satisfaction is defined as the customer's attitude towards the perceived service performance, which results from the differences in pre-existing expectations and the actual service performance. There are many factors that can lead to customer satisfaction, but instead of looking into a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2018-12-01
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| Series: | Journal of International Business, Economics and Entrepreneurship |
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/29299/1/29299.pdf |