The improvement of the scientific-methodological approach to assessment of product competitiveness on the international market
The article deals with the improvement of the scientific-methodological approach to assessment of product competitiveness on the international market. This approach is based on the semigraphical method of assessment and takes into account the peculiarities of product perception on the various segmen...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2010-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_2_22_25.pdf |
| _version_ | 1797332607371837440 |
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| author | Yu.V. Bojko O.V. Prokopenko |
| author_facet | Yu.V. Bojko O.V. Prokopenko |
| author_sort | Yu.V. Bojko |
| collection | DOAJ |
| description | The article deals with the improvement of the scientific-methodological approach to assessment of product competitiveness on the international market. This approach is based on the semigraphical method of assessment and takes into account the peculiarities of product perception on the various segments of the international market. |
| first_indexed | 2024-03-08T07:51:21Z |
| format | Article |
| id | doaj.art-e7b74bd5c66a483e9c0af8585ec9e642 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:51:21Z |
| publishDate | 2010-12-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-e7b74bd5c66a483e9c0af8585ec9e6422024-02-02T14:45:17ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112010-12-01122225The improvement of the scientific-methodological approach to assessment of product competitiveness on the international marketYu.V. BojkoO.V. ProkopenkoThe article deals with the improvement of the scientific-methodological approach to assessment of product competitiveness on the international market. This approach is based on the semigraphical method of assessment and takes into account the peculiarities of product perception on the various segments of the international market.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_2_22_25.pdfcompetitiveness of a productassessment of competitivenessthe international market |
| spellingShingle | Yu.V. Bojko O.V. Prokopenko The improvement of the scientific-methodological approach to assessment of product competitiveness on the international market Marketing i Menedžment Innovacij competitiveness of a product assessment of competitiveness the international market |
| title | The improvement of the scientific-methodological approach to assessment of product competitiveness on the international market |
| title_full | The improvement of the scientific-methodological approach to assessment of product competitiveness on the international market |
| title_fullStr | The improvement of the scientific-methodological approach to assessment of product competitiveness on the international market |
| title_full_unstemmed | The improvement of the scientific-methodological approach to assessment of product competitiveness on the international market |
| title_short | The improvement of the scientific-methodological approach to assessment of product competitiveness on the international market |
| title_sort | improvement of the scientific methodological approach to assessment of product competitiveness on the international market |
| topic | competitiveness of a product assessment of competitiveness the international market |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_2_22_25.pdf |
| work_keys_str_mv | AT yuvbojko theimprovementofthescientificmethodologicalapproachtoassessmentofproductcompetitivenessontheinternationalmarket AT ovprokopenko theimprovementofthescientificmethodologicalapproachtoassessmentofproductcompetitivenessontheinternationalmarket AT yuvbojko improvementofthescientificmethodologicalapproachtoassessmentofproductcompetitivenessontheinternationalmarket AT ovprokopenko improvementofthescientificmethodologicalapproachtoassessmentofproductcompetitivenessontheinternationalmarket |