The Effect of National Export Promotion Programs on Export Performance with the Mediating Role of Marketing Planning Capability: An Empirical Study on Exporting Companies in Algeria

The objective of this study is to analyze the effect of national export-promotion programs (NEPPs) on the export performance (EXP). This study used the resource-based view (RBV) and the Institutional-based view (IBV) theory to provide a holistic understanding of the issue. we developed model includ...

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Main Authors: Mohamed Bendjiar, Khaled Gachi, Salim Cheboui
Format: Article
Language:Arabic
Published: University of Boumerdes 2023-12-01
Series:المجلة الدولية للأداء الاقتصادي
Subjects:
Online Access:https://www.ijep.dz/index.php/IJEP/article/view/277
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author Mohamed Bendjiar
Khaled Gachi
Salim Cheboui
author_facet Mohamed Bendjiar
Khaled Gachi
Salim Cheboui
author_sort Mohamed Bendjiar
collection DOAJ
description The objective of this study is to analyze the effect of national export-promotion programs (NEPPs) on the export performance (EXP). This study used the resource-based view (RBV) and the Institutional-based view (IBV) theory to provide a holistic understanding of the issue. we developed model include the NEPPs as an independent variable, EXP as dependent variable, and the Marketing planning capabilities (MPC) as an intermediary variable. the study tests the direct and the indirect effect for the model variables Using a partial least-squares equation model (PLS SEM) method to analyze 47 samples collected from 2022 randomly by accessing Algerian's export managers in the Algerian's food industry companies. The results confirm and show the significant direct and indirect effects of Financial aid–related national export promotion program on the export performance, and the indirect effect of Information-related national export promotion program on the export performance through the Marketing planning capabilities.
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spelling doaj.art-e7d3ca5439d54893a0bd81fbec4e7ce32024-03-20T05:38:46ZaraUniversity of Boumerdesالمجلة الدولية للأداء الاقتصادي2661-71612716-90732023-12-0162The Effect of National Export Promotion Programs on Export Performance with the Mediating Role of Marketing Planning Capability: An Empirical Study on Exporting Companies in Algeria Mohamed Bendjiar 0Khaled Gachi 1Salim Cheboui 2Blida 2 University (Algeria)Tipaza U.Center (Algeria)Tipaza U.center (Algeria) The objective of this study is to analyze the effect of national export-promotion programs (NEPPs) on the export performance (EXP). This study used the resource-based view (RBV) and the Institutional-based view (IBV) theory to provide a holistic understanding of the issue. we developed model include the NEPPs as an independent variable, EXP as dependent variable, and the Marketing planning capabilities (MPC) as an intermediary variable. the study tests the direct and the indirect effect for the model variables Using a partial least-squares equation model (PLS SEM) method to analyze 47 samples collected from 2022 randomly by accessing Algerian's export managers in the Algerian's food industry companies. The results confirm and show the significant direct and indirect effects of Financial aid–related national export promotion program on the export performance, and the indirect effect of Information-related national export promotion program on the export performance through the Marketing planning capabilities. https://www.ijep.dz/index.php/IJEP/article/view/277National export promotion programExport performanceMarketing planning capabilityResource based viewInstitutional-based view
spellingShingle Mohamed Bendjiar
Khaled Gachi
Salim Cheboui
The Effect of National Export Promotion Programs on Export Performance with the Mediating Role of Marketing Planning Capability: An Empirical Study on Exporting Companies in Algeria
المجلة الدولية للأداء الاقتصادي
National export promotion program
Export performance
Marketing planning capability
Resource based view
Institutional-based view
title The Effect of National Export Promotion Programs on Export Performance with the Mediating Role of Marketing Planning Capability: An Empirical Study on Exporting Companies in Algeria
title_full The Effect of National Export Promotion Programs on Export Performance with the Mediating Role of Marketing Planning Capability: An Empirical Study on Exporting Companies in Algeria
title_fullStr The Effect of National Export Promotion Programs on Export Performance with the Mediating Role of Marketing Planning Capability: An Empirical Study on Exporting Companies in Algeria
title_full_unstemmed The Effect of National Export Promotion Programs on Export Performance with the Mediating Role of Marketing Planning Capability: An Empirical Study on Exporting Companies in Algeria
title_short The Effect of National Export Promotion Programs on Export Performance with the Mediating Role of Marketing Planning Capability: An Empirical Study on Exporting Companies in Algeria
title_sort effect of national export promotion programs on export performance with the mediating role of marketing planning capability an empirical study on exporting companies in algeria
topic National export promotion program
Export performance
Marketing planning capability
Resource based view
Institutional-based view
url https://www.ijep.dz/index.php/IJEP/article/view/277
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