Analysis of the Influence of Brand Image, Reference Group, Location on Purchases at Warkop On Mada Rantauprapat
The purpose of this research is to analyze the effect of brand image, reference group, location on purchases at Warkop On Mada Rantauprapat. The population in this study are customers or buyers at the On Mada Rantauprapat coffee shop. The sample collection technique used is probability sampling by l...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Prodi Manajemen Pendidikan Islam Institut Pesantren KH Chalim Mojokerto
2021-07-01
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| Series: | Nidhomul Haq |
| Subjects: | |
| Online Access: | https://e-journal.ikhac.ac.id/index.php/nidhomulhaq/article/view/1438 |