Analysis of the Influence of Brand Image, Reference Group, Location on Purchases at Warkop On Mada Rantauprapat

Analysis of the Influence of Brand Image, Reference Group, Location on Purchases at Warkop On Mada Rantauprapat

The purpose of this research is to analyze the effect of brand image, reference group, location on purchases at Warkop On Mada Rantauprapat. The population in this study are customers or buyers at the On Mada Rantauprapat coffee shop. The sample collection technique used is probability sampling by l...

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Bibliographic Details
Main Authors: Samuel Rianto, Elida F.S. Simanjorang, Eva Fitria
Format: Article
Language:Arabic
Published: Prodi Manajemen Pendidikan Islam Institut Pesantren KH Chalim Mojokerto 2021-07-01
Series:Nidhomul Haq
Subjects:
Brand Image
Reference Group
Location
Purchase Decision
Online Access:https://e-journal.ikhac.ac.id/index.php/nidhomulhaq/article/view/1438

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