Why Do Consumers Use Ride-Hailing? Evidence from China and Indonesia
Consumers’ attitudes and preferences in developing countries differ from those in developed countries. The research compared the motivation to use ride-hailing in developing and developed countries to understand consumers better. The research applied a qualitative survey with 52 drivers, followed by...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2022-12-01
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| Series: | Binus Business Review |
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| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/8371 |