Whale watching Tourism in Sri Lanka: Visitor Satisfaction and Behavioural Characteristics

<p><em>The commercial whale watching industry in Sri Lanka, like the tourism industry generally, is experiencing rapid growth in visitor numbers. The challenge for the government is to ensure the sector is managed sustainably which, in-part, requires an understanding of tour participants...

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Main Authors: Jeremy Buultjens, Iraj Ratnayake, Athula Gnanapala, Alexandru Mircea Nedelea
Format: Article
Language:English
Published: Universitatii Suceava 2017-12-01
Series:Revista de Turism: Studii si Cercetari in Turism
Subjects:
Online Access:http://revistadeturism.ro/rdt/article/view/386
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author Jeremy Buultjens
Iraj Ratnayake
Athula Gnanapala
Alexandru Mircea Nedelea
author_facet Jeremy Buultjens
Iraj Ratnayake
Athula Gnanapala
Alexandru Mircea Nedelea
author_sort Jeremy Buultjens
collection DOAJ
description <p><em>The commercial whale watching industry in Sri Lanka, like the tourism industry generally, is experiencing rapid growth in visitor numbers. The challenge for the government is to ensure the sector is managed sustainably which, in-part, requires an understanding of tour participants, their needs and experiences. In order to address this need, a study using the perceived-performance model was undertaken in Mirissa and Galle to examine the profile of whale watching tourists, their tour experiences and spending patterns. In late-2012 and early-2013 a questionnaire constructed in English and Sinhala and containing 28 questions was administered to participants after their tour in both Mirissa and Galle. Study participants indicated that they were overwhelmingly satisfied with all aspects of their tour. Additional the findings indicated that undertaking a whale watching tour was an important influence on their decision to visit Mirissa/Galle and contributed significantly to their enjoyment of their visit to the towns. The results also indicated the economic importance of whale watching to Mirissa and Galle. </em></p>
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spelling doaj.art-e83696d8104c47a9a427e1eca7f5a6832022-12-21T22:31:41ZengUniversitatii SuceavaRevista de Turism: Studii si Cercetari in Turism1844-29942017-12-01024262Whale watching Tourism in Sri Lanka: Visitor Satisfaction and Behavioural CharacteristicsJeremy Buultjens0Iraj Ratnayake1Athula Gnanapala2Alexandru Mircea Nedelea3Southern Cross UniversitySabaragamuwa University of Sri LankaSabaragamuwa University of Sri LankaStefan cel Mare University of Suceava<p><em>The commercial whale watching industry in Sri Lanka, like the tourism industry generally, is experiencing rapid growth in visitor numbers. The challenge for the government is to ensure the sector is managed sustainably which, in-part, requires an understanding of tour participants, their needs and experiences. In order to address this need, a study using the perceived-performance model was undertaken in Mirissa and Galle to examine the profile of whale watching tourists, their tour experiences and spending patterns. In late-2012 and early-2013 a questionnaire constructed in English and Sinhala and containing 28 questions was administered to participants after their tour in both Mirissa and Galle. Study participants indicated that they were overwhelmingly satisfied with all aspects of their tour. Additional the findings indicated that undertaking a whale watching tour was an important influence on their decision to visit Mirissa/Galle and contributed significantly to their enjoyment of their visit to the towns. The results also indicated the economic importance of whale watching to Mirissa and Galle. </em></p>http://revistadeturism.ro/rdt/article/view/386whale watching tourismvisitor experiencesri lankan tourismeconomic impacts
spellingShingle Jeremy Buultjens
Iraj Ratnayake
Athula Gnanapala
Alexandru Mircea Nedelea
Whale watching Tourism in Sri Lanka: Visitor Satisfaction and Behavioural Characteristics
Revista de Turism: Studii si Cercetari in Turism
whale watching tourism
visitor experience
sri lankan tourism
economic impacts
title Whale watching Tourism in Sri Lanka: Visitor Satisfaction and Behavioural Characteristics
title_full Whale watching Tourism in Sri Lanka: Visitor Satisfaction and Behavioural Characteristics
title_fullStr Whale watching Tourism in Sri Lanka: Visitor Satisfaction and Behavioural Characteristics
title_full_unstemmed Whale watching Tourism in Sri Lanka: Visitor Satisfaction and Behavioural Characteristics
title_short Whale watching Tourism in Sri Lanka: Visitor Satisfaction and Behavioural Characteristics
title_sort whale watching tourism in sri lanka visitor satisfaction and behavioural characteristics
topic whale watching tourism
visitor experience
sri lankan tourism
economic impacts
url http://revistadeturism.ro/rdt/article/view/386
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AT irajratnayake whalewatchingtourisminsrilankavisitorsatisfactionandbehaviouralcharacteristics
AT athulagnanapala whalewatchingtourisminsrilankavisitorsatisfactionandbehaviouralcharacteristics
AT alexandrumirceanedelea whalewatchingtourisminsrilankavisitorsatisfactionandbehaviouralcharacteristics