Emotion Analysis of Personalized Color of Beauty Package Based on NCD Image Positioning

Emotion Analysis of Personalized Color of Beauty Package Based on NCD Image Positioning

Purpose: Based on the Nippon Color & Design (NCD) system, this study aims to accurately discover the color preferences and image positioning of different female groups in China and, thus, to establish a color reference system, which is suitable for the packaging of beauty products.Methods: W...

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Bibliographic Details
Main Authors: Feng Wang, Jifeng Xu, Hanning Zhang, Jun Yin
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-08-01
Series:Frontiers in Psychology
Subjects:
NCD image positioning
color emotion analysis
beauty package
color system
color semantics
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.727788/full

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