Attitudes, Decision Making and Purchasing Patterns of Online Vegetable Consumers

The COVID-19 pandemic has changed consumer behavior; therefore, it is interesting to understand consumer behavior when purchasing vegetables online. This study aims to determine consumer attitudes, decision-making processes, and patterns in purchasing vegetables online at Bejana.id. The research lo...

Full description

Bibliographic Details
Main Authors: Rabiatul Adawiyah, Talenta Priska Andini
Format: Article
Language:English
Published: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2023-11-01
Series:Journal of Consumer Sciences
Subjects:
Online Access:https://journal.ipb.ac.id/index.php/jcs/article/view/49793