Persona Design Methodology for Work-Commute Travel Behaviour Using Latent Class Cluster Analysis
The present study proposes a new methodology that combines quantitative and qualitative data for the generation of representative personas for commuters. The profiles can be used to better understand their travel behaviour and mode choices. The research is based on the example of the region of Agder...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-12-01
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| Series: | Multimodal Transportation |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772586323000278 |