Resilience To Negative Electronic Word Of Mouth: The Role Of Self-Congruity, Brand Attachment, And Prestige

This study aims to: (1) introduce the concept of resilience to negative electronic word of mouth (eWOM); and (2) examine a process model from self-congruity, brand attachment, brand prestige, and resilience to negative eWOM using a moderation mediation model. A time-lag approach was conducted to col...

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Bibliographic Details
Main Authors:	Iha Haryani Hatta, Supriyadi Thalib, Harimurti Wulandjani, Amelia Oktrivina Siregar
Format:	Article
Language:	English
Published:	Universitas Tarumanagara 2022-06-01
Series:	Jurnal Manajemen
Online Access:	http://ecojoin.org/index.php/EJM/article/view/927

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