Improvement of the pattern of new services development
This article reviews alternative approaches to new product development and new service development. The distinctions between products and services were recognized and mentioned in the article. The pattern of new service development must be different from the pattern of new product development becaus...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2006-03-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://www.bjrbe.vgtu.lt/index.php/BTP/article/view/11635 |