Genres of Social Advertising
The article continues the author's series of works proving that genre forms in all types of advertising do not have an independent character, they are borrowed from other discourses. There are three forms of using "alien" genres – borrowing, styling and imitation. Actually, borrowing...
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| Format: | Article |
| Language: | English |
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Volgograd State University
2018-04-01
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| Series: | Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie |
| Subjects: | |
| Online Access: | https://l.jvolsu.com/index.php/en/component/attachments/download/1736 |