THE ANALYSIS OF HIGH SCHOOL STUDENTS`BEHAVIOUR IN THE SELECTION OF HIGHER EDUCATION INSTITUTIONS
The paper is to examine the Romanian education system and it focuses on the most important aspects of the education marketing and marketing research. A survey instrument was designed to include the research upon high school student’s behavior in selecting a higher education institution. The results...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2014-06-01
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| Series: | Risk in Contemporary Economy |
| Online Access: | http://www.rce.feaa.ugal.ro/images/stories/RCE2014/papers/SusanuRaducan.pdf |
| _version_ | 1818231052459573248 |
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| author | Irina SUSANU Monica RADUCAN |
| author_facet | Irina SUSANU Monica RADUCAN |
| author_sort | Irina SUSANU |
| collection | DOAJ |
| description | The paper is to examine the Romanian education system and it focuses on the most important aspects of the education marketing and marketing research. A survey instrument was designed to include the research upon high school student’s behavior in selecting a higher education institution. The results shown that the Romanian education system has some drawbacks, the most important being the weak implementation of marketing in the education institutions. Therefore, the purpose of the marketing researches is to establish a connection between the public which education services are dedicated to and the necessary information used to select a higher education institution. |
| first_indexed | 2024-12-12T10:44:16Z |
| format | Article |
| id | doaj.art-e8944537f2f64ccea80c30a1f6428aee |
| institution | Directory Open Access Journal |
| issn | 2067-0532 2067-0532 |
| language | English |
| last_indexed | 2024-12-12T10:44:16Z |
| publishDate | 2014-06-01 |
| publisher | Dunarea de Jos University of Galati |
| record_format | Article |
| series | Risk in Contemporary Economy |
| spelling | doaj.art-e8944537f2f64ccea80c30a1f6428aee2022-12-22T00:26:57ZengDunarea de Jos University of GalatiRisk in Contemporary Economy2067-05322067-05322014-06-0111175182THE ANALYSIS OF HIGH SCHOOL STUDENTS`BEHAVIOUR IN THE SELECTION OF HIGHER EDUCATION INSTITUTIONSIrina SUSANU0Monica RADUCAN1Dunarea de Jos University of Galati, RomaniaDunarea de Jos University of Galati, RomaniaThe paper is to examine the Romanian education system and it focuses on the most important aspects of the education marketing and marketing research. A survey instrument was designed to include the research upon high school student’s behavior in selecting a higher education institution. The results shown that the Romanian education system has some drawbacks, the most important being the weak implementation of marketing in the education institutions. Therefore, the purpose of the marketing researches is to establish a connection between the public which education services are dedicated to and the necessary information used to select a higher education institution.http://www.rce.feaa.ugal.ro/images/stories/RCE2014/papers/SusanuRaducan.pdf |
| spellingShingle | Irina SUSANU Monica RADUCAN THE ANALYSIS OF HIGH SCHOOL STUDENTS`BEHAVIOUR IN THE SELECTION OF HIGHER EDUCATION INSTITUTIONS Risk in Contemporary Economy |
| title | THE ANALYSIS OF HIGH SCHOOL STUDENTS`BEHAVIOUR IN THE SELECTION OF HIGHER EDUCATION INSTITUTIONS |
| title_full | THE ANALYSIS OF HIGH SCHOOL STUDENTS`BEHAVIOUR IN THE SELECTION OF HIGHER EDUCATION INSTITUTIONS |
| title_fullStr | THE ANALYSIS OF HIGH SCHOOL STUDENTS`BEHAVIOUR IN THE SELECTION OF HIGHER EDUCATION INSTITUTIONS |
| title_full_unstemmed | THE ANALYSIS OF HIGH SCHOOL STUDENTS`BEHAVIOUR IN THE SELECTION OF HIGHER EDUCATION INSTITUTIONS |
| title_short | THE ANALYSIS OF HIGH SCHOOL STUDENTS`BEHAVIOUR IN THE SELECTION OF HIGHER EDUCATION INSTITUTIONS |
| title_sort | analysis of high school students behaviour in the selection of higher education institutions |
| url | http://www.rce.feaa.ugal.ro/images/stories/RCE2014/papers/SusanuRaducan.pdf |
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