Customer intention to reuse self-ordering kiosks in fast-food restaurant: the case of Bangkok, Thailand

Customer intention to reuse self-ordering kiosks in fast-food restaurant: the case of Bangkok, Thailand

Purpose – The food sector has embraced new technologies in customer service, including self-ordering kiosks (SOKs). Such a service allows customers to select, customize, and pay for their meals through a device or kiosk. This study investigates customer satisfaction and intentions to reuse SOKs i...

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Bibliographic Details
Main Authors: Evangelia Marinakou, Charalampos Giousmpasoglou, Kanpisuth Sakulrungsap
Format: Article
Language:English
Published: Faculty of tourism and hospitality management 2023-10-01
Series:Tourism and Hospitality Management
Subjects:
4-6 keywords self-ordering kiosks
fast-food restaurants
customer satisfaction
servqual
Online Access:https://thm.fthm.hr/images/issues/vol29no4/6_Marinakou_Giousmpasoglou_Sakulrungsap

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