Reabilitation marketing: marketing concepts evolution in condition of the changes in the socioecological- economic state of society
This article investigated the problem of changing concepts of marketing in the evolution of the global economy and changing technological structures. Suggested and theoretically described a hypothesis for further development of marketing concepts in line with the rehabilitation of marketing &quo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Sumy State University
2010-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_2_34_42.pdf |
| Summary: | This article investigated the problem of changing concepts of marketing in the evolution of the global economy and changing technological structures. Suggested and theoretically described a hypothesis for further development of marketing concepts in line with the rehabilitation of marketing "as a logical reaction to the changes in the socio-ecological-economic state of society. |
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| ISSN: | 2218-4511 |