Management of the competitiveness of enterprise products in modern conditions
In the modern conditions of the development of market relations, the basis of the effective development and competitiveness of Ukrainian enterprises is the management of the competitiveness of their products. This makes it possible to create strong positions in the domestic and foreign markets. Taki...
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| Format: | Article |
| Language: | English |
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Hryhorii Skovoroda University in Pereiaslav
2022-12-01
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| Series: | Економічний вісник університету |
| Subjects: | |
| Online Access: | https://economic-bulletin.com/index.php/journal/article/view/920 |
| _version_ | 1797736374198075392 |
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| author | Vita Vynogradnya Oleksandr Chernyaev Volodymyr Stetsenko |
| author_facet | Vita Vynogradnya Oleksandr Chernyaev Volodymyr Stetsenko |
| author_sort | Vita Vynogradnya |
| collection | DOAJ |
| description | In the modern conditions of the development of market relations, the basis of the effective development and competitiveness of Ukrainian enterprises is the management of the competitiveness of their products. This makes it possible to create strong positions in the domestic and foreign markets. Taking into account all stages of the product life cycle, a correctly chosen product quality management strategy will make it possible to ensure the efficiency of the enterprise's development, its competitiveness, and to achieve an increase in the level of profit at all stages of development. The topicality of the topic is determined by the interest of enterprises in the results of their activities and the need to improve the quality of products or services, which in turn requires the improvement of the work of all services and divisions of the enterprise. The purpose of the article. Study of the essence of the competitiveness of the company's products, classification of its parameters and evaluation methods, determination of factors affecting the competitiveness of products in modern conditions. The methods used in the research process: the work uses the method of analysis, generalization, and deduction. Results of the work: The article examines the essence and features of managing the competitiveness of the company's products, its components and structural elements, as well as an analysis of methods of increasing the competitiveness of products in modern conditions. The main tasks and directions for increasing the competitiveness of the company's products in modern conditions have been established. The reasons and consequences of the decrease in the competitiveness of products at the current stage of the country's economic development are analyzed. |
| first_indexed | 2024-03-12T13:12:51Z |
| format | Article |
| id | doaj.art-e8ed391cef524ea883bd3de090e0f3ec |
| institution | Directory Open Access Journal |
| issn | 2306-546X 2414-3774 |
| language | English |
| last_indexed | 2024-03-12T13:12:51Z |
| publishDate | 2022-12-01 |
| publisher | Hryhorii Skovoroda University in Pereiaslav |
| record_format | Article |
| series | Економічний вісник університету |
| spelling | doaj.art-e8ed391cef524ea883bd3de090e0f3ec2023-08-27T17:39:40ZengHryhorii Skovoroda University in PereiaslavЕкономічний вісник університету2306-546X2414-37742022-12-0155242910.31470/2306-546X-2022-55-24-29920Management of the competitiveness of enterprise products in modern conditionsVita Vynogradnya0Oleksandr Chernyaev1Volodymyr Stetsenko2Hryhoriy Skovoroda University in PereyaslavHryhoriy Skovoroda University in PereyaslavHryhoriy Skovoroda University in PereyaslavIn the modern conditions of the development of market relations, the basis of the effective development and competitiveness of Ukrainian enterprises is the management of the competitiveness of their products. This makes it possible to create strong positions in the domestic and foreign markets. Taking into account all stages of the product life cycle, a correctly chosen product quality management strategy will make it possible to ensure the efficiency of the enterprise's development, its competitiveness, and to achieve an increase in the level of profit at all stages of development. The topicality of the topic is determined by the interest of enterprises in the results of their activities and the need to improve the quality of products or services, which in turn requires the improvement of the work of all services and divisions of the enterprise. The purpose of the article. Study of the essence of the competitiveness of the company's products, classification of its parameters and evaluation methods, determination of factors affecting the competitiveness of products in modern conditions. The methods used in the research process: the work uses the method of analysis, generalization, and deduction. Results of the work: The article examines the essence and features of managing the competitiveness of the company's products, its components and structural elements, as well as an analysis of methods of increasing the competitiveness of products in modern conditions. The main tasks and directions for increasing the competitiveness of the company's products in modern conditions have been established. The reasons and consequences of the decrease in the competitiveness of products at the current stage of the country's economic development are analyzed.https://economic-bulletin.com/index.php/journal/article/view/920competitivenessproduct competitivenessenterprise competitivenesscompetitionproduct qualitycompetitive environment |
| spellingShingle | Vita Vynogradnya Oleksandr Chernyaev Volodymyr Stetsenko Management of the competitiveness of enterprise products in modern conditions Економічний вісник університету competitiveness product competitiveness enterprise competitiveness competition product quality competitive environment |
| title | Management of the competitiveness of enterprise products in modern conditions |
| title_full | Management of the competitiveness of enterprise products in modern conditions |
| title_fullStr | Management of the competitiveness of enterprise products in modern conditions |
| title_full_unstemmed | Management of the competitiveness of enterprise products in modern conditions |
| title_short | Management of the competitiveness of enterprise products in modern conditions |
| title_sort | management of the competitiveness of enterprise products in modern conditions |
| topic | competitiveness product competitiveness enterprise competitiveness competition product quality competitive environment |
| url | https://economic-bulletin.com/index.php/journal/article/view/920 |
| work_keys_str_mv | AT vitavynogradnya managementofthecompetitivenessofenterpriseproductsinmodernconditions AT oleksandrchernyaev managementofthecompetitivenessofenterpriseproductsinmodernconditions AT volodymyrstetsenko managementofthecompetitivenessofenterpriseproductsinmodernconditions |