La fidélisation de nouveaux dans une entreprise du BTP

The retirement of present and future baby-boomers is an opportunity for enterprises to renew their labour force. Moreover, many businesses find it hard to retain newly hired employees who are amongst the youngest, despite the current context of unemployment. This could be due to a number of factors...

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Main Authors: Corinne Gaudart, Catherine Delgoulet, Karine Chassaing
Format: Article
Language:English
Published: Association Recherche et Pratique sur les Activités 2008-10-01
Series:Activités
Subjects:
Online Access:http://journals.openedition.org/activites/2013
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author Corinne Gaudart
Catherine Delgoulet
Karine Chassaing
author_facet Corinne Gaudart
Catherine Delgoulet
Karine Chassaing
author_sort Corinne Gaudart
collection DOAJ
description The retirement of present and future baby-boomers is an opportunity for enterprises to renew their labour force. Moreover, many businesses find it hard to retain newly hired employees who are amongst the youngest, despite the current context of unemployment. This could be due to a number of factors which further complicate a problem often regarded in terms of developing loyalty among newcomers, a generational gap and differences in representations. This paper puts forward an ergonomics approach to the situation in a large construction company. Despite the variety of statuses of “new” workers, and the multiple means of retaining them by the welcoming and training they are given, this study shows that “professional gestures” are not the main concern of the HRD or the construction site organisers nor, to a certain extent, of the senior workers themselves. Such a lack of concern leads newcomers to develop opportunist forms of learning by which they must prove themselves, and thus challenges the whole form and contents of these practices whose purpose is to induce loyalty.
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spelling doaj.art-e8f75182df3b458e8fb9ac85d2477fdd2022-12-21T18:25:20ZengAssociation Recherche et Pratique sur les ActivitésActivités1765-27232008-10-015210.4000/activites.2013La fidélisation de nouveaux dans une entreprise du BTPCorinne GaudartCatherine DelgouletKarine ChassaingThe retirement of present and future baby-boomers is an opportunity for enterprises to renew their labour force. Moreover, many businesses find it hard to retain newly hired employees who are amongst the youngest, despite the current context of unemployment. This could be due to a number of factors which further complicate a problem often regarded in terms of developing loyalty among newcomers, a generational gap and differences in representations. This paper puts forward an ergonomics approach to the situation in a large construction company. Despite the variety of statuses of “new” workers, and the multiple means of retaining them by the welcoming and training they are given, this study shows that “professional gestures” are not the main concern of the HRD or the construction site organisers nor, to a certain extent, of the senior workers themselves. Such a lack of concern leads newcomers to develop opportunist forms of learning by which they must prove themselves, and thus challenges the whole form and contents of these practices whose purpose is to induce loyalty.http://journals.openedition.org/activites/2013inter-generational transmissionloyalty-inducinglearningprofessional gesturesconstruction industry
spellingShingle Corinne Gaudart
Catherine Delgoulet
Karine Chassaing
La fidélisation de nouveaux dans une entreprise du BTP
Activités
inter-generational transmission
loyalty-inducing
learning
professional gestures
construction industry
title La fidélisation de nouveaux dans une entreprise du BTP
title_full La fidélisation de nouveaux dans une entreprise du BTP
title_fullStr La fidélisation de nouveaux dans une entreprise du BTP
title_full_unstemmed La fidélisation de nouveaux dans une entreprise du BTP
title_short La fidélisation de nouveaux dans une entreprise du BTP
title_sort la fidelisation de nouveaux dans une entreprise du btp
topic inter-generational transmission
loyalty-inducing
learning
professional gestures
construction industry
url http://journals.openedition.org/activites/2013
work_keys_str_mv AT corinnegaudart lafidelisationdenouveauxdansuneentreprisedubtp
AT catherinedelgoulet lafidelisationdenouveauxdansuneentreprisedubtp
AT karinechassaing lafidelisationdenouveauxdansuneentreprisedubtp