Wine as a “Cultural Product”? Ethnographic Notes on Work and Nationhood in the Republic of Moldova

The Republic of Moldova is one of the largest wine producers in Europe, and winemaking, both domestic and commercial, is deeply embedded in its society. State officials, wine marketing specialists, and subsistence winemakers in their discourses often tie wine and winemaking to a national framework,...

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Main Author: Ana Elena-Daniela
Format: Article
Language:English
Published: De Gruyter 2023-12-01
Series:Comparative Southeast European Studies
Subjects:
Online Access:https://doi.org/10.1515/soeu-2023-0025
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author Ana Elena-Daniela
author_facet Ana Elena-Daniela
author_sort Ana Elena-Daniela
collection DOAJ
description The Republic of Moldova is one of the largest wine producers in Europe, and winemaking, both domestic and commercial, is deeply embedded in its society. State officials, wine marketing specialists, and subsistence winemakers in their discourses often tie wine and winemaking to a national framework, conceptualizing it as a “cultural product” that is typically Moldovan. The author makes use of ethnographic fieldwork to analyse how national identification becomes something salient among workers in the wine industry—if it does so at all—and what role nationhood plays in winemaking workers’ self-image. That wage work in winemaking means different things to manual workers and managers, and to subsistence winemakers. For the workers, their dependence on low remuneration and the division of the production process makes their work less a matter of national identification and “cultural production” than a purely instrumental activity.
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spelling doaj.art-e915ccee2f0848268113610736ff63622024-02-06T09:09:17ZengDe GruyterComparative Southeast European Studies2701-81992701-82022023-12-0171456558410.1515/soeu-2023-0025Wine as a “Cultural Product”? Ethnographic Notes on Work and Nationhood in the Republic of MoldovaAna Elena-Daniela0Leibniz Institute for Agricultural Economics in Transition Economies (IAMO), Halle (Saale), GermanyThe Republic of Moldova is one of the largest wine producers in Europe, and winemaking, both domestic and commercial, is deeply embedded in its society. State officials, wine marketing specialists, and subsistence winemakers in their discourses often tie wine and winemaking to a national framework, conceptualizing it as a “cultural product” that is typically Moldovan. The author makes use of ethnographic fieldwork to analyse how national identification becomes something salient among workers in the wine industry—if it does so at all—and what role nationhood plays in winemaking workers’ self-image. That wage work in winemaking means different things to manual workers and managers, and to subsistence winemakers. For the workers, their dependence on low remuneration and the division of the production process makes their work less a matter of national identification and “cultural production” than a purely instrumental activity.https://doi.org/10.1515/soeu-2023-0025moldovawinemakingworkidentitynation
spellingShingle Ana Elena-Daniela
Wine as a “Cultural Product”? Ethnographic Notes on Work and Nationhood in the Republic of Moldova
Comparative Southeast European Studies
moldova
winemaking
work
identity
nation
title Wine as a “Cultural Product”? Ethnographic Notes on Work and Nationhood in the Republic of Moldova
title_full Wine as a “Cultural Product”? Ethnographic Notes on Work and Nationhood in the Republic of Moldova
title_fullStr Wine as a “Cultural Product”? Ethnographic Notes on Work and Nationhood in the Republic of Moldova
title_full_unstemmed Wine as a “Cultural Product”? Ethnographic Notes on Work and Nationhood in the Republic of Moldova
title_short Wine as a “Cultural Product”? Ethnographic Notes on Work and Nationhood in the Republic of Moldova
title_sort wine as a cultural product ethnographic notes on work and nationhood in the republic of moldova
topic moldova
winemaking
work
identity
nation
url https://doi.org/10.1515/soeu-2023-0025
work_keys_str_mv AT anaelenadaniela wineasaculturalproductethnographicnotesonworkandnationhoodintherepublicofmoldova