Effects of meaning in cartoons a study of the politically correct
The politically correct behavior appeared in the United States as a result of the civil rights movement enhanced by the racial prejudice within the North American society. In Brazil, this behavior won followers, mainly from the 1990s on. The movement reached language leading to changes of lexical un...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidade Federal de Santa Catarina, Programa de Pós-graduação em Linguística
2018-10-01
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| Series: | Fórum Linguístico |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/forum/article/view/54552 |
| Summary: | The politically correct behavior appeared in the United States as a result of the civil rights movement enhanced by the racial prejudice within the North American society. In Brazil, this behavior won followers, mainly from the 1990s on. The movement reached language leading to changes of lexical units, and replacing words with pejorative semantic meaning by others considered neutral or positive. To that extent, the aim of this work is to discuss the politically correct concept from a discursive standpoint. The theo.retical support is the discourse analysis of French origin (Pêcheux and Maingueneau). The corpus consists of four cartoons from different artists. As a result, it may be claimed the politically correct discourse, be it in behavior or language, is intrinsically linked to the ideological formation and constitution of the subject, thus enabling outcomes of different meanings. The main constitutive trait in the analyzed corpus is political, deriving from an individual and/or collective attitude. |
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| ISSN: | 1415-8698 1984-8412 |